by International Associations | Marketing
Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key...
by International Associations | Covid-19
Amber Khan-Robinson, the daughter of the first African American athletic shoe designer in the U.S., has always had entrepreneurship in her blood. So when she was looking for ways to keep her three children from staring at screens all day, she decided to help them...
by International Associations | Blogging
Create Your Working Title It’s wonderful to write great content, but it’s also important to get it read and ranked. That’s why making your title memorable is so key to having it found during searches. Titles are what sell’s your content. Titles represent your...
by International Associations | Sustainability
The events of 2020 accelerated consumer sustainability trends that had already been starting to emerge across many different markets. Despite being one of the most unpredictable years ever, it helped create greater public awareness of sustainability and deepen...
by International Associations | Business
Business processes play a vital role in any organization. Effective processes streamline individual activities and improve overall efficiency. To become and remain successful, there needs to be a continuous focus on improving business processes to increase...
