by International Associations | Branding
1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...
by International Associations | Marketing
Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for about 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website and sign up for the...
by International Associations | Pinterest
PINTEREST VS INSTAGRAM FOR MARKETING YOUR BUSINESS PLATFORM USERS As of Q4 in 2021, Pinterest had 444 million monthly active users worldwide, with 89 million from the U.S. Pew Research found that Pinterest ranked fourth in audience size after YouTube, Facebook and...
by International Associations | Security
Why you should take security advice from your grandmother We tend to accept that younger folks are supposed to be more tech savvy, given they’ve grown up with computers and the Internet pretty much their whole lives. If you go back about 15 or so years, a lot...
by International Associations | Blogging
How to Build a CULTURE of Community Let me start by repeating the advice I gave last week that building community and reader interaction on a blog takes time. It won’t happen over night but develops day by day. It is also something that YOU need to take the lead in as...
