by International Associations | Email Marketing
Great Emails Combine Intelligence with Sincerity There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI.* It’s one of the earliest touchpoints to...
by Carol Gann | Email Marketing
This post was originally published on Feb. 28, 2018, and was updated on August 6th, 2020. How important is it to implement professional email for your business? Well, think about how much time people send in their inbox: an average of 13 hours per week, according to a...
by International Associations | Marketing
What is Opt-in Email? Opt-in email is a term used when someone is given the option to receive email. Typically, this is some kind of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unsolicited bulk...
by International Associations | Marketing
4 Ways to Measure the Effectiveness of Your Email Content Do you need more and better leads from your content marketing? Who doesn’t? You send your emails and wonder how effective your efforts are at engaging the recipients. How can you finally...
by International Associations | Marketing
Why Doesn’t Email Get the Respect it Deserves? You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy. Of the items mentioned, do you know what is the most overlooked and...