Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

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What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

How to Write a Successful Blog Series in 10 Easy Steps

Let's Look at How I Write an Amazing Blog Series I've previously discussed why a blogger should consider writing a series of blog posts. Today, I’d like to turn my attention to how I do it. When I develop a series of posts on my blog, my workflow...

How to create the Pinterest boards your business needs *

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How WebP images speed up your WordPress website

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How to supercharge productivity using Microsoft 365 tools *

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Make Your Customer Bill of Rights Your Customer Experience *

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How to Repurpose Content and Make Good Ideas Last Longer

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How to network remotely with other business owners

Business owners who have mastered networking already know the value of it. We attend networking meetings, Chambers of Commerce events and business after-hours events. We’ll even talk to complete strangers in coffee shops. That’s because good networking done properly...

How to Create Brand Loyalty in 5 Easy Steps

You Can Easily Achieve Brand Loyalty Customer loyalty is the key to your brand's success. That's why companies work so hard to build their brand. It's all about creating loyal customers. Some companies have a reputation that brings their...

How These 7 Amazing Strategies Help Your Blog Succeed

How Your Amazing Blog Helps Your Digital Marketing Success Your business blog can help you meet many of your corporate goals. Your successful blog's content is key to increasing your companies visibility and reputation. It's amazing how your...

Email is the Foundation of Your Digital Marketing Strategy *

Why Doesn't Email Get the Respect it Deserves? You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy. Of the items mentioned, do you know what is the most overlooked...

Should your business continue remote work after COVID-19?

In March 2020, in what were the beginning stages of the COVID-19 pandemic in the United States, stay-at-home orders were enforced, and businesses scrambled to take their day-to-day operations online. For the first time, people who were used to going into the office...

25 money-making small business startup ideas

Do you ever watch a show like “Shark Tank”and find yourself yelling at the screen, “Hey! That’s my idea!”? You’re not alone. Over the years, I’ve personally filled notebooks with thousands upon thousands of small business startup ideas with high hopes of making the...

Website Terminology Glossary: Online Marketing, Vol. 1 *

The post Website Terminology Glossary: Online Marketing, Vol. 1 appeared first on GoDaddy Blog. When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for...

Four policy pillars that encourage online micro-businesses

As the U.S. rides out the COVID-19 pandemic’s economic storm, one often overlooked group has emerged as critical ballast for local communities: online micro-businesses. As stay-at-home orders crippled economies, 44% of these micro-businesses moved more of their...

How to get more Google customer reviews

This post was originally published on March 7, 2018 and was updated on August 4th, 2020. Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same...

8 powerful organizations for women in business

This post was originally published on March 9, 2017 and was updated on Aug. 25, 2020. No woman is an island. You might have gone into business on your own, but that’s no reason to isolate yourself. I’m not suggesting you start hiring (especially if your business is...

How You Can Create Shareable Images People Love

What is visual content marketing? Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

Doing Business with You Should be as Easy as Ordering Pizza

Be as Easy as Ordering Pizza Years ago when I ran an Oil and Gas well testing company we worked a lot of long days with frequent calls to Domino's to feed my crews. It was easy to grab your phone and order some pizza's for my guys. I would just...

Develop your 2021 marketing strategy, look back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps...

How Your Slow Blog Page Speed Loses You Visitors and Money *

Unleash Your Blog's Page Speed Your page load speed needs to be a rocket ride, so fast that your visitors feel like they're hanging onto the handlebars. We all wonder? Are my pages loading too slowly? Is my site's page loading speed affecting search traffic?...

Why Your Web Content Must be Written Clearly and Simply

Is it Possible to Write “Clearly and Simply”? The task of writing clearly and simply has never been either clear or simple. In fact, it can be one of the most difficult of all writing tasks. Clear and simple writing is an art to which many aspire and few...

How to Get More Subscribers, Followers and Connections P

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger. Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

Do You Want Your Customers to Tell Your Amazing Story?

Wouldn't it be Great for Customers to Tell Your Story In the past, I’ve written about “Telling Your Story.” I feel that The idea is that you look to create the “legendary” type of stories that come from your employees and set the bar for the...

How to Improve your email open rates

5 minute marketing strategies are brought to you by our Founder, award-winning ethical marketing strategist Sian Conway. Read and implement them on your coffee break to get better results from your marketing with these easy, proven tips! Easy ways to get more emails...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand's Reputation From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds' sterling brand. For decades, its parks were a fun, wholesome place to take...

Top-notch shipping tips for your online store

This post was originally published on Aug. 28, 2015, and was updated on Dec. 4, 2020. With a global pandemic causing massive disruption to brick-and-mortar businesses, many entrepreneurs are getting an emergency crash course in ecommerce. Along with that ecommerce...

You See How to Influence Consumer Purchasing Decisions

How Social Media Marketing Raises Brand Awareness is Amazing Have you ever wondered about social media marketing's effectiveness? Many businesses dive hard into social media. Their obvious hope is to increase brand awareness and convince more...

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

How Does Your Digital Marketing Strategy Find Your Audience? *

Are You Targeting the Wrong Audience? What Is Your Target Audience? With a market full of customers you need to determine the target audience for your business. When you market your business, the biggest mistake you could make is thinking...

Embrace Technology But You Must Keep Your Marketing Human *

AI, was the Top Marketing Trend of 2018 Use AI to Inform and Engage Your Customers During the last year most Top Trend for 2018 lists that you have probably seen referred to AI, machine learning or chatbots. Marketing teams are leveraging AI for social...

5 marketing resolutions for 2021 P

Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your...

How to Make Your Customers Love You in Six Easy Steps

Six Ways to Make Your Customers Love You What if the worst thing a customer ever said about you was, “I love you!”? Even if on your worst day, you’re still so good that they love you! Are you that good? Do your customers love you even when there’s a...

Website Terminology Glossary: Website Design, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

20+ Ways Your Business Benefits From Using Social Media

How Can Social Media Benefit Your Business? It's hard to believe that today more than 3 billion people use social networks around the globe. Many companies are using social to engage people with their brands. Sherpa Marketing discovered that more...

8 Tips for Busy Bloggers – How to Make the Most of Your Time

The post 8 Tips for Busy Bloggers – How to Make the Most of Your Time appeared first on ProBlogger. This post is based on episode 82 of the ProBlogger podcast. Finding time to blog when you’re already juggling work, family and other commitments is one of the most...

10 strategies to sell excess inventory

They say you can’t have too much of a good thing. But when you have excess inventory that you can’t seem to sell, you’ll probably beg to differ. One of the most important (and challenging) duties of small business ownership is effectively managing inventory. Managing...

How to publish your posts directly to Instagram P

When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and...

7 pricing strategies to help you make a profit *

This article was originally published on May 27, 2019, and updated on April 28, 2021. Knowing how to price products might seem simple, like just another task to accomplish for a business owner in the development phase. However, pricing a product is more than...

Nine Ways I Avoid Blogger Burnout and Stay Inspired

What is Blogger Burnout? I'm sure that most bloggers start off with a huge burst of energy and excitement. I get a personal rush from putting my thoughts down and releasing them for the world to see. For me blogging has come from learning so many new things...

How “Delight” is Better Than “Surprise and Delight”

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Why you should spring clean your Pinterest boards

It’s that time of year! Time to dust off the cobwebs from your Pinterest boards and clean up your account. We’ve covered this before but it’s always a good refresher. If you have your Pinterest account to a place where you want it to be, you’re good. But if you...

How to Create Brand Loyalty in 5 Easy Steps P

You Can Easily Achieve Brand Loyalty Customer loyalty is the key to your brand’s success. That’s why companies work so hard to build their brand. It’s all about creating loyal customers. Some companies have a reputation that brings their customers back,...

How to Increase Your Email List Subscriptions *

If you’ve read more than a handful of my posts then you’ll know how strongly I feel about having an email list for your blog. As far as I’m concerned, it’s of the best ways (if not the best way) to connect with your readers. So yes, having an email list is important....

How to Make Your Email Awesome With Great Digital Marketing

5 Ways to Make Your Email More Awesome Let's begin by saying that email marketing hasn’t changed much in the past 20 years. However even in 2019, tremendous opportunities still exist to improve your email marketing results. A late 2018 Email...

Opt-in Email’s Build Your Digital Marketing Strategy Lists

What is Opt-in Email? Opt-in email is a term used when someone is given the option to receive email. Typically, this is some kind of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is...

Everything You Need to Know About Workflow Software

Are you or your organization losing valuable productivity to repetitive, error-ridden, manual processes? Perhaps you often find yourself… filling out the same information over and over again across multiple documents; emailing back and forth to correct errors, capture...

A Marketing Guide to How Keyword Stemming Works for SEO

Keyword Stuffing Used to be the Norm Content writing years ago was much different than it is today. Stuffing as many keywords as possible into your content was what everybody did. The following type of sentence was the standard. "Orlando Eye is one of many...

Ensure That Sustainability is Part of Your Business Plan *

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10 Usability Guidelines to Help You Engage Your Visitors

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Consumers’ shopping habits have transformed over the years, with more shoppers going online to buy. And even with an uncertain economy, opportunities to grow your ecommerce business continue to abound. Figures from eMarketer show online sales will exceed $700 billion...

Research shows that women make great CEOs P

This article was originally published on March 1, 2017 and updated on March 8, 2021. In 2020, Fortune reported that the number of women running America’s largest corporations had hit a record high. There are now 37 women CEOs leading Fortune 500 companies, increasing...

Do you need a social media makeover for your business? *

Today, social media is an essential part of every entrepreneurs day. But, it’s a waste of your valuable time if you’re using it improperly. Social media is your path to standing out from the crowd and being recognized. Strong design is essential for both of these to...

Why You Should Diversify Your Traffic Sources P

"Never have all your eggs in the same basket." We're all familiar with that old adage, but it's message is especially true today. If there’s one thing we can all learn from Facebook’s recent spat with the Australian Government, it’s that you should never rely on a...

9 Royalty Free Music Sites to Enhance Your Videos *

Royalty Free Music for Your Video Soundtracks As your marketing grows in sophistication, it's not a huge leap to embrace video marketing to advance your brand. Selecting the right music for your video soundtrack may seem like a huge challenge. ...

How to do Great Business Prospecting on Linkedin

LinkedIn is a Prospecting Goldmine LinkedIn is a gold mine of prospect information for sales and outreach, but the platform is so vast, it can be hard to know where to begin. It can also be daunting if you prefer a low-key approach and don’t want to...

Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn. Tell us about yourself. Who are you?...

Finding an identity with Dynamik Endeavors

For Dynamik Endeavors founder Dominique Hart, seeing her potential came at a time when she was working for free. Dominique had eagerly thrown herself into an unpaid advertising internship and some volunteering, putting in max effort but not seeing much beyond the...

How Your Customer Service Has Become Your User Experience *

Is Your User Experience the Best it can be? Am I Keeping Up With New Innovations? As a business owner you may ask yourself, “What is changing in customer service?” It's a rhetorical question, but one that is always on your mind. What could you be...

Make Your Blog Posts More Engaging and Conversational *

To Be Effective Your Blog Posts Must Be Engaging I'm sure that you've already heard that your blog posts need to be written in a style that is “conversational”. You may not understand why it is important to do this. Your posts are telling your...

How to Create a Meta Description Maximized for SEO *

Your Meta Description Must Grab SEO Attention The meta description attribute is supported by most major search engines, such as Google, Yahoo, Bing and DuckDuckGo. Google will fall back on this tag when information about the page itself is...

Why is it important for you to engage with sustainability? P

On a personal level, it’s often more expensive and less convenient to make eco-friendly choices. For companies, sustainability can feel like the great unknown, fraught with risks and challenges… 🚫 It’s complicated, technical and difficult to navigate. Your leadership...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement? Do you keep text and image updates separate in your content? Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual content with...

1st Step to Beating Writer’s Block: Finding out Why You’re Stuck

The post First Step to Beating Writer’s Block: Finding out Why You’re Stuck appeared first on ProBlogger. This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few...

4 Steps to Embracing and Owning Your Digital Marketing Strategy

Digital Marketing Gives Your Website Relevance What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies. Broken down further digital marketing is how businesses create their relationships with and...

Write Conversational Content for Marketing Engagement

A Conversational Marketing Primer for Marketing and Sales Teams appeared first on Alexa Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you...

Tips for partnering with other local businesses P

This post was originally published on Nov. 29, 2016, and was updated on March 10, 2021. In the wild world of entrepreneurship, it’s easy to get caught up in the chase of customers and dollars. Everyone is ready and willing to tell you what ads you should be running or...

How to legally protect your business name

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7 steps for measuring your impact

You might be one of those people that comes up with lots of barriers about why you can’t do impact measurement and management (IMM). Maybe you say things like: It’s too time consuming It’s too complicated We don’t have the resources internally to do this... The post...

5 ways to communicate with customers about COVID safety

This article originally published on GoDaddy’s OpenWeStand.org website. As a small business owner, you likely had to change several aspects of your operations because of COVID-19. From protecting your employees to enforcing social distancing, 2020 has been a learning...

How to support small businesses this holiday season

This article was originally published on GoDaddy’s OpenWeStand.org website. 2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important...

Benefits of professional email for your business

This post was originally published on Feb. 28, 2018, and was updated on August 6th, 2020. How important is it to implement professional email for your business? Well, think about how much time people send in their inbox: an average of 13 hours per week, according to a...

Embrace Your Community Growth Using Social Media Branding *

Social Media Builds Your Brand Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder. Throw out your old marketing ideas when it comes to Social Media Marketing. You have to develop...

5 Easy Steps to Creating Loyalty in Your Brand P

What is a meta description? P

This post was originally published on June 11, 2019, and updated on March 22, 2021. What is a meta description, exactly? If you’re creating a website from scratch and using a standard website builder, you might see a space available for a meta description on every...

7 small business network security tips

This post was originally published on Oct. 19, 2018, and was updated on Oct. 27, 2020. Have you ever had your email or social media hacked? It’s upsetting, and the results can be devastating, both personally and professionally. That’s why I’ve put together these small...

13 Ways to Lower Your Blogs Bounce Rate, and Why it Matters

Your Bounce Rate Measures Your Marketing Effectiveness The bounce rate for a web page is an Internet marketing term used in web traffic analysis. The bounce rate represents the percentage of visitors who enter the site and then leave or "bounce"...

How to boost your 2021 sales using Social Media Marketing P

As we start 2021, ecommerce is leading the way this year, as the pandemic continues to boost online shopping. Ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. Record-breaking online shopping is expected to continue...

Improve Your Search Rankings Using Google Search Console *

Improve Your Search Rankings with Google Search Console You want to constantly improve your search rankings for your content. Because the higher your content ranks, the more traffic you get. The more traffic you get, the more revenue you generate...

Ecommerce trends in a COVID world

As COVID-19 leaves us scrambling to piece together a new normal, in-person shopping is becoming less of a reliable source of revenue for merchants and service providers. Indeed, recent data from TechCrunch indicates that department store purchases are expected to...

Should You Timestamp Your Blog Posts?

The post Should You Timestamp Your Blog Posts? appeared first on ProBlogger. This post is based on episode 58 of the ProBlogger podcast. As you know, I have two blogs – ProBlogger and Digital Photography School. But that’s about all they have in common. They cover...

Your Complete Guide to Content Search Engine Optimization P

Content creation not showing the results you were promised? Coming up with new ideas taking up too much of your time? A steady 30-day dosage of website content optimization can help. This guide will walk you through the reasons why marketers are pivoting from...

7 tips for creating pin-worthy Pinterest images P

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

How You Can Use Networking to Promote Your Amazing Blog P

Let’s Turn Our Attention to Networking for Blog Promotion What is Networking? A quick online search found the following definition which I feel is pretty appropriate. Networking is “the action or process of interacting with others to exchange information and...

How to pick a brand graphic style that grabs *

Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin...

5 Bad Habits You Should Ditch in the New Year

It’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to...

How to optimize YouTube videos for increased exposure P

One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny...

How to respond to comments and console unhappy clients P

Let’s get real: In the web design world, complaints come with the territory. If you’re selling a product or service based on creative design and interpretation, you’ll eventually encounter an unhappy client. And keeping clients happy is key to providing exceptional...

Will Sustainability Growth be Destroyed by New BioPlastics?

What are BioPlastics? Bioplastics are plastics made from renewable biological sources, whereas traditional plastics are made from fossil fuels. Are Plant Based Plastics Our Environmental Answer? Since about 40 percent of the plastic produced is used in...

Responsible Sustainability is Your Business Success Story

Business Has a Sustainability Role It's become accepted that business has a role to play in improving the environment and dealing with climate change. What is undecided is how to do that, and for some, what actions are expected. Generally, companies are comfortable...

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing? It's not easy to build an effective Digital Marketing Strategy. All the content bombarding your audience every day makes it difficult to garner the attention you need. The question is, what can you do to stand out?...

The Problem with Purpose Washing P

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91%...

Race to Zero Emissions: three campaigns you can sign today

In October 2018 the IPCC published a special report highlighting the need for us to stay below 1.5 degrees warming compared to pre-industrial times. Since this announcement, a plethora of campaigns and policies have been put forward across the globe, some more...

You Need to Know How Texts Will Improve Your User Experience

Improve Your Customer Experience with SMS SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers. Texting provides marketers with a reliable method to engage our...

How to avoid cyberscams during the COVID-19 pandemic

This article originally published on GoDaddy’s OpenWeStand.org website. The COVID-19 pandemic closed thousands of businesses, left millions without work, and brought about fear and uncertainty unlike anything many of us have ever experienced. Unfortunately, it’s...

How to Create a Process That Produces Consistent Results

Picture this. You’re famous for your pasta sauce, yet it’s become so popular that you simply can’t produce enough. So, you hire a team of chefs to help you scale production. But every batch of sauce tastes different, even though everyone uses the same ingredients....

How to Create More Anticipation on Your Blog

Here are a Few More Ways to Create Anticipation on Your Blog Over the last couple of weeks I’ve been writing about how you can grow the numbers of subscribers to your blog. Lets take a quick look back: Four days ago I revealed how I build my...

10 social media mistakes and how to avoid them

To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your...

How to Get People to Engage With You and Your Blog

Blogging

The post How to Get People to Engage With You and Your Blog appeared first on ProBlogger. This post is based on episode 116 of the ProBlogger podcast. Over the past few weeks I’ve talked about the first three stages of warming up your readers and turning...

What’s New in Websites + Marketing?

Marketing

Editor’s note: GoDaddy GoCentral Website Builder is now Websites + Marketing — an all-in-one solution that integrates websites, digital marketing tools for your business and eCommerce tools with the guidance needed to achieve success. Every month, we create a list of...

9 Blogging Hurdles I’ve Faced and Cleared as a Blogger

Blogging

The post 9 Blogging Hurdles I’ve Faced as a Blogger and How I Got over Them appeared first on ProBlogger. This post is based on episode 57 of the ProBlogger podcast. Today I want to talk about nine hurdles I’ve faced as a blogger, and how I got over them. While you...

What Happened to the Last Customer on Earth?

Customer Experience

Every Customer You See Could be Your Last Customer on Earth What if you only had one customer left to do business with? Maybe this was the last customer on earth?I was recently deep in conversation with a friend about providing a great customer experience...

How to Get More Subscribers, Followers and Connections

Blogging

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

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Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

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Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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IAA BETTER BUSINESS ALLIANCE

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