IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

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  SHOULD YOU DELETE PINS ON PINTEREST? Every so often posts circulate about how deleting your older pins on Pinterest, those with little to no repins, could actually boost your follower numbers. These posts create a frenzy among some Pinterest users, sending them...

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Stay Competitive in the Growing World of Influencer Marketing   It seems as if Influencer Marketing is everywhere.  Just this week, I read and commented on two pieces about Influencer Marketing.  One of these from Jeff Epstein was called "How to Stay...

How to drive more traffic to your site using Social Ads *

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Going the Extra Mile Should be Standard, not an Upgrade P

There is no Traffic Jam on the Extra Mile   We’ve all have experienced many different levels of customer service.  Even without a real definition it’s always easy to recognize when you are receiving better customer service.  We can feel when someone is doing a...

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7 resolutions for eCommerce businesses in 2021 P

2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?)...

Social Media Optimization Energizes Your Digital Marketing *

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it's potential...

How Your Digital Marketing Strategy Build’s Your Brand

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It's how you build the brand that your customers trust and engage with.  You need to...

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing?   It's not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

Advanced ecommerce features to consider for your online store

Starting an online store is just the beginning. Once you get into the groove of marketing your store and handling orders, it’s time to consider adding advanced ecommerce features, so you can sell more products and increase your profits. In this post, we’re going to...

How Your Customer Service Has Become Your User Experience *

Is Your User Experience the Best it can be?   Am I Keeping Up With New Innovations? As a business owner you may ask yourself, “What is changing in customer service?”  It's a rhetorical question, but one that is always on your mind.  What could you be...

Protect Our Winters (POW) Pledge

Protect Our Winter (POW) Pledge Today, we launch the POW Pledge. A new initiative and digital portal from Protect Our Winters UK, developed with Surfdome and Internet Fusion, to equip the industry and organisations to take climate action towards Net Zero through eight...

7 marketing tactics that embrace content entrepreneurship

  There's a common catch phrase that most of us are aware of.  “If you write it, they will come.”  Too bad that's not always the case.  This is especially true if your goal is to move beyond blogging to content entrepreneurship Bloggers who embrace content...

Why Your Web Content Must be Written Clearly and Simply

Is it Possible to Write “Clearly and Simply”?   The task of writing clearly and simply has never been either clear or simple.  In fact, it can be one of the most difficult of all writing tasks.  Clear and simple writing is an art to which many aspire and few...

Website Terminology Glossary: Online Marketing, Vol. 1  *

The post Website Terminology Glossary: Online Marketing, Vol. 1  appeared first on GoDaddy Blog. When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for...

What’s New in Websites + Marketing?

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Why you need a Google My Business profile and what to include

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8 Steps You Can Make to Ensure Your Emails Land in Gmail *

How to Ensure Your Emails Land in Gmail’s Main Inbox You've wasted all your efforts if your marketing emails don't land in theit Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are...

8 Reasons Why You Should Add a Newsletter to Your Blog

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How to create the Pinterest boards your business needs *

3 Parts of Pinterest boards We need to discuss the 3 main parts of every Pinterest board.   Pinterest Board Title.   Select a title that is search friendly by typing your suggested title into the Pinterest search box. If people are already searching those...

7 Workflow Optimization Tactics to Supercharge Your Business

It’s 2020. We should be done with the days of paper trails, overflowing filing cabinets, and endless forms. But many organizations are still manually processing employee data, purchase orders, and other routine paperwork. By recognizing and eliminating manual...

Can You Charge More for a Better User Experience?

Should You Charge More for a Better User Experience?   Every company has some form of a customer service department.  The smallest companies, even solo entrepreneur's, will act as if they have a customer service department.  Why do people reach out to...

15 best TED Talks for entrepreneurs

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5 marketing resolutions for 2021 P

Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your...

Memorable Remarkable and Relatable Word of Mouth Marketing *

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   "An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most...

How to use cause marketing to promote your brand P

As a Big Why Business Founder, you feel passionate about the causes you support and the issues you’re trying to change. Conscious consumers share that passion, making those causes the perfect connection point to get their attention, engage them in conversation and...

How is Your Digital Marketing Energized by Amazing Content?

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Why WordPress? 7 benefits of WordPress websites P

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8 tips for restaurants to thrive in the new normal

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Stop Marketing, Make Your Social Media Work by Engaging

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product...

Race to Zero Emissions: three campaigns you can sign today

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How to improve your international SEO and grow search traffic

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What Happened to the Last Customer on Earth?

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How Using Data Analysis Can Make Your Content Amazing P

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies...

5 post-pandemic business ideas fill needs

  The COVID-19 pandemic have been devastating. From health concerns to the economic downturn, we experienced it all. Luckily, as vaccines continue to roll out and the world starts to normalize again, a plethora of business ideas for post-pandemic opportunities...

You Need to Know How to Deliver Amazing Customer Service

Your Customer is Important and First Experiences Matter   I recently read the book, What's the Secret: To Providing a World-Class Customer Experience by John DiJulius.  It's a terrific book and catalogues his experiences while working for such...

How You Can Create Shareable Images People Love *

What is visual content marketing?   Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

How to Build Stronger Business Relationships in 5 Easy Steps

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You See What Blog Branding Involves, Are You Doing it Wrong

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20+ Ways Your Business Benefits From Using Social Media

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Why Marketing’s Future Is Embracing Artificial Intelligence

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21 Ways Social Media Makes Your Business Better

How can Social Media Benefit Your Business?   Consider that there are now more than 3 billion using social networks across the globe.  And Social Media is their preferred method to engage with brands. It' not surprising that Sherpa Marketing found...

11 Ways to Improve Your Customer Feedback P

Would You Like to Improve Your Feedback?   There’s an old adage that “You can’t fix what you don’t know about”. In the digital age, customer feedback is more important than ever.  It’s exciting to see so many companies do post-purchase customer surveys.  However,...

Your Complete Guide to Content Search Engine Optimization *

Embrace Content Optimization This is your guide on how to optimize your content for SEO and Links.  Content marketing has already solidified its stature as a powerhouse in the digital marketing realm.  Now it's time to actually get all the help you can out...

How Your Great Blog Post Topic Engages Your Visitors

Select a Blog Topic That Will Interest Your Readers   My first step in writing a blog post is pretty logical.  I select a topic which I feel will engage and inform my readers.  I presently write three blogs to cover my areas of interest.  The Better...

Everything you need to know about Amazon’s affiliate program

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How To Write Killer Blog Headlines That Benefit Your Readers

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How Important Facebook Features Help Marketers Succeed *

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8 steps to create a blog editorial calendar in 2021

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How “Delight” is Better Than “Surprise and Delight”

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7 ways to start your 2021 business planning

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7 Easy Steps to Starting Your Own Blog P

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How Much Do Your Customers Trust You?

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How to use consumer psychology to grow your small business P

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11 Ways For You to Improve Your Customer Feedback

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How to pick a brand graphic style that grabs *

  Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin...

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How to successfully integrate webinars into your sales funnel

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  Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

5 New Things for Your Business Website and Marketing in 2020

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How You Can Go Paperless in Your Office

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How Your Core Values are Key to Your User Experience *

Core Values are Key to Your User Experience   I’ve been thinking a lot about “core values.”   I realized this is a concept worthy of a short article, just to get you thinking about you and your company’s core values.   Your Customer Experience Reflects Your...

How to respond to comments and console unhappy clients P

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You See How Google Shows the Wrong Meta for My Site

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How a Great Customer Experience Creates Brand Loyalty *

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How to Create Brand Loyalty in 5 Easy Steps P

You Can Easily Achieve Brand Loyalty   Customer loyalty is the key to your brand’s success.  That’s why companies work so hard to build their brand.  It’s all about creating loyal customers.  Some companies have a reputation that brings their customers back,...

Securing Your Online Store for the Holidays

Shopping season is here, and so is the opportunity for ecommerce site owners to grow their business and generate profit. With the shifting global ecommerce climate produced by the recent pandemic, comes the ever growing importance of securing your website to protect...

You See How to Turn Anticipation into Customer Acquisition

How to Easily Create Amazing Content for Audience Engagement   Creating consistently great content is every writer's biggest challenge.  It takes a lot of time and effort to develop content that informs and engages your audience.  That makes keeping...

How to become a freelance web developer

Getting started in the world of freelance web development is not an easy task. In addition to solid technical knowledge, you’re on the hook to constantly keep up with the latest tools and methods, as well as to persuade prospective clients that you have the necessary...

Sell your products on Facebook and Instagram

There are over 1.7 billion active users across Facebook and Instagram. That’s almost a quarter of the entire population on Earth. And 130 million people with Instagram accounts tap on a shopping post every month. As a small business owner, you want your products to be...

Expand your global reach using country-specific domain names

If you’re an entrepreneur with an online business, you know there could be thousands – maybe even millions – of people in other countries who may be interested in your products or services. In this article, you’ll learn how to use country-specific domain names, giving...

5 places where you’d never expect to get hacked

For every gleaming new IoT device that hits the market, a hacker somewhere is figuring out how to compromise it. Today, even routine activities can land you in the sights of a bad actor. Imagine what a bad day could look like in these days of ubiquitous connectivity…...

Face Your Fears and Become a Better Blogger

The post Face Your Fears and Become a Better Blogger appeared first on ProBlogger. This post is based on episode 54 of the ProBlogger podcast. This week I want to talk about fear. Not about eliminating it or ignoring it, but rather about recognising, harnessing and...

4 emotive marketing campaigns that cut through the noise P

In these uncertain times, standing out in your niche should be a top priority as an online business owner. COVID-19 has disrupted the way we work and live on a global scale, and while the threat of the pandemic isn’t showing any signs of slowing down yet, shoppers are...

What Makes a Product Sustainable and Why Should We Care?

What is Sustainability, and Why is it Important?   We talk a lot about the importance of sustainability and making sure the products we purchase are sustainable. But what is it, exactly, that makes a product sustainable? As you might suspect, “sustainable” can...

You See How to Develop a Unique Selling Proposition in 5 Steps

Why You Need to Develop a Unique Selling Proposition   A unique selling proposition is a part of embracing your pricing power and becoming a business that your customers genuinely love.  A strong unique selling proposition allows you to stand apart from your...

Develop your 2021 marketing strategy, look back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps...

Movie or Miniseries: What’s the Best Way to Share Information?

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger.   This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

How to Create a Content Calendar for Your Blog P

The post How to Create a Content Calendar for Your Blog appeared first on ProBlogger. This post is based on episode 76 of the ProBlogger podcast. Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But...

10 business naming stories to help find your business name P

There’s an interesting story behind every business name. Ask any company founder how they came up with their business name, and you are bound to learn more about the company and the founder within their answer. And their stories can help you learn how to come up with...

How a Resources Page Will Grow Your Traffic and Income *

  How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead...

Automated Purchase Order Tracking in 3 Steps

Purchase orders (POs) play a vital role in every organization, whether it’s a university ordering library books, a company procuring raw materials for manufacturing, or an agency purchasing services from a vendor. POs are also one of the most admin-heavy business...

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Tips for converting leads into paying customers

Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read...

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How small businesses can prepare for 2020 holidays

This article originally published on GoDaddy’s OpenWeStand.org website. There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers...

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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