IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

5 marketing resolutions for 2021 P

Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your...

Social Media Optimization Energizes Your Digital Marketing *

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it's potential...

How tiny Fairfield, Iowa, became a micro-business capital

When the COVID-19 crisis hit, Jim Masterson had to figure out how to massage a horse online. For more than a decade, Masterson and his wife, Conley, have been the go-to experts for equine performance bodywork. If your show horse got sore after a jumping competition,...

Top 21 crowdfunding platforms of 2021 P

This article was first published on Feb. 8, 2017, and was updated on Feb. 27, 2018, Feb. 11, 2019, Feb. 24, 2020, and March 4, 2021. Wondering if crowdfunding platforms might be a boost for your new business venture? Companies that are just starting out sometimes need...

5 Tips from Full-Time Bloggers P

The post 5 Tips from Full-Time Bloggers appeared first on ProBlogger.   This post is based on episode 155 of the ProBlogger podcast. About five years ago I started using a new piece of software for creating and distributing surveys. As you probably know, I’ve...

6 ways to establish authenticity with a .press domain name

The news industry has grown by leaps and bounds ever since the advent of digital media, thanks to the ease it affords in accessing information in real-time. Almost every newspaper, magazine and TV channel now needs an active online presence to be able to cater to the...

Create eye-catching content with Over by GoDaddy

When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a...

6 Proven Accounts Payable Automation Best Practices

Think about the accounts payable (AP) invoice process in a typical business.  Often, invoices go to multiple people in the organization rather than being centralized. A recipient manually forwards the invoice to the accounts payable department for coding and review –...

5 most common domain extensions, which should I use? *

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative. More than ever, you need to choose the perfect domain name...

7 Ways to Build a Community Around Your Blog

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 61 of the ProBlogger podcast. Last week I talked about building a community around your blog, and how it can benefit you as much as it can your readers....

4 COVID-19 mobile app trends every small business owner needs to know

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...

7 elements of a successful Pinterest marketing strategy

Today we’re going to be talking about seven strategic elements that are vital for marketing on Pinterest. Although every strategy is unique to each individual business, There are seven elements that must be incorporated into a successful Pinterest marketing strategy....

Ask Questions on Your Facebook Page to Get More Comments

How Asking Questions on Facebook Gets More Comments   As a business owner, I hope you have made the choice to build a Facebook presence for your business.  It makes sense if you want to reach your target audience, engaging them and making a lasting...

How to get backlinks for your small business website *

Why should you want to learn how to get backlinks to your small business website? Backlinks are one of the most important ranking factors of search engines like Google. The more, highly-relevant backlinks you get for your website, the more likely you are to show up...

8 Steps to Ensure Your Emails Land in Gmail P

How to Ensure Your Emails Land in Gmail’s Main Inbox   You’ve wasted all your efforts if your marketing emails don’t land in their Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are spam...

A Marketing Guide to How Keyword Stemming Works for SEO

Keyword Stuffing Used to be the Norm   Content writing years ago was much different than it is today.  Stuffing as many keywords as possible into your content was what everybody did.  The following type of sentence was the standard.  "Orlando Eye is one of many...

COVID19 – How to Approach Blogging Through This Crisis

The post 280: COVID19 – How to Approach Blogging Through This Crisis appeared first on ProBlogger.   Full Transcript Expand to view full transcript Compress to smaller transcript view Hey there friends, it’s Darren Rowse from ProBlogger here. Welcome to episode...

The ultimate guide to social media image sizes

  It’s no secret that an online presence is a “must have” for ventures of all sizes. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes finding the right social media image...

How to Create Your Social Media Visuals Without a Designer *

Create Eye-Catching Social Media Visuals Without a Designer Do you use visuals in your social media?  Would you like to have tools and tips to help you create images?  Discover how to you can create great social media visuals when you’re not a designer....

Optimize Your Social Media For More Traffic and Engagement *

In past posts I’ve been talking a lot about email lists.  How to grow them, incentives you can use to grow them, and even how to take advantage of them using autoresponders. But this week I want to talk about social media, and how you can use it to get even more...

How to become a freelance web developer

Getting started in the world of freelance web development is not an easy task. In addition to solid technical knowledge, you’re on the hook to constantly keep up with the latest tools and methods, as well as to persuade prospective clients that you have the necessary...

8 steps to build a great website launch strategy *

Let’s look at why you need a strategy before you launch a website and the steps you can take to create one. Why you need a strategy before you launch a website A website strategy is a plan for how you will use your website as a part of your larger marketing plan. It...

Why Your Web Content Must be Written Clearly and Simply

Is it Possible to Write “Clearly and Simply”?   The task of writing clearly and simply has never been either clear or simple.  In fact, it can be one of the most difficult of all writing tasks.  Clear and simple writing is an art to which many aspire and few...

Grow Your Email Subscriber List Using Opt-In Incentive’s *

One of the tips I suggest is to offer your readers some kind of incentive for them to subscribe.  This is commonly known as an ‘opt-in’ or a ‘lead magnet’.  Let's talk about the kinds of things you can offer as an opt-in. Why you need an opt-in Obviously, having an...

Reflections from lockdown: the green path to tackle the crisis

Reflections from lock down As lockdown restrictions begin to ease, it is important to consider the changes we wish to make as individuals and businesses. While COVID 19 has brought enormous hardship to humankind, it has also highlighted our determination and...

How “Self-Liquidating Premiums” Can Help Close the Sale P

This type of promotion pays for itself, when you start using self-liquidating premiums Kim Mateus • February 9, 2021   An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price...

Tips for partnering with other local businesses P

This post was originally published on Nov. 29, 2016, and was updated on March 10, 2021. In the wild world of entrepreneurship, it’s easy to get caught up in the chase of customers and dollars. Everyone is ready and willing to tell you what ads you should be running or...

Sustainability Solved™ by Will Richardson Webinar

​The accelerating rate of climate change and environmental degradation demands organisations take action to embed sustainability within their daily functioning. The need for integrated sustainability within business is becoming increasingly urgent. We have designed a...

Create Brilliant Blog Post Titles to Attract and Engage Visitors P

Create Your Working Title   It’s wonderful to write great content, but it’s also important to get it read and ranked.  That’s why making your title memorable is so key to having it found during searches.  Titles are what sell’s your content. Titles represent your...

Get Your Site Properly Indexed by Google in Ten Easy Steps

If Google Doesn’t Index Your Site, You’re Invisible   If Google doesn’t index your website, then you’re pretty much invisible.  To the rest of the world your site doesn’t even exist.  You won’t show up in any search queries, and you have almost no chance of...

3 Must Know Pinterest Tips for Bloggers and Brands *

Pinterest can be a difficult platform for business owners and bloggers to understand. Do you wonder if you can use Pinterest to build your brand, make money and build your email list? The good news is that Pinterest can help you acheive your goals.  Pinterest can help...

How a Resources Page Will Grow Your Traffic and Income *

  How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead...

6 Best Practices for Purchase Order Management

Purchase orders play a key role in ensuring you have the goods and services you need to run and grow your business. And you likely already have a process in place to complete, send, and get them signed. But, while relying on a manual purchase order process may have...

Narrow Your Customer Gap While Widening Your Business Gap *

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were...

How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...

Make Your Blog Posts More Engaging and Conversational *

To Be Effective Your Blog Posts Must Be Engaging   I'm sure that you've already heard that your blog posts need to be written in a style that is  “conversational”.  You may not understand why it is important to do this.  Your posts are telling your...

Create Brilliant Blog Post Titles to Attract and Engage Visitors

Create Your Working Title   It's wonderful to write great content, but it's also important to get it read and ranked.  That's why making your title memorable is so key to having it found during searches.  Titles are what sell's your content. Titles   represent...

7 Ways to grow your business using local SEO

Wouldn’t it be great to get more customers coming into your business? Isn’t that what a great website is supposed to help you do? While most good websites are setup to be search engine friendly and help you rank high, there are several strategies that you can use to...

Business Hosting: Cheat Sheet P

Business Hosting is the best of both worlds: web hosting simplicity, plus VPS power without needing to hire a server admin or IT pro. Scalability for your business — and revenue With plans that grow with you, Business Hosting offers the power to welcome a tidal wave...

How to pick a brand graphic style that grabs *

  Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin...

Do you need a social media makeover for your business? *

Today, social media is an essential part of every entrepreneurs day.  But, it’s a waste of your valuable time if you’re using it improperly. Social media is your path to standing out from the crowd and being recognized.  Strong design is essential for both of these to...

7 Process Improvement Steps to Streamline Your Business

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain.  Take onboarding, for example.  If your delivery firm...

How Denison, Texas, went digital in the COVID-19 era

A year ago, Elsie Russell watched as her home décor shop, 2 Chicks Home and Market, was heavily damaged by a fire that ripped through the 300 block of historic downtown Denison, Texas. “I just stood across the street with a crowd of people, watching it burn,” she...

Opt-in Email’s Build Your Digital Marketing Strategy Lists *

What is Opt-in Email?   Opt-in email  is a term used when someone is given the option to receive email.  Typically, this is some kind of mailing list, newsletter, or advertising.  Without obtaining permission before sending email, the email is unsolicited bulk...

8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...

How to Automate Your School Purchase Orders

With many approval stages — often including district board approval — badly managed purchase orders can take weeks or even months to process. Teachers can become frustrated and take matters into their own hands to get the tools they need to provide learners with a...

How Much Do Your Customers Trust You?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter   Do Your Customers Trust You This Much? Some of you may or may not know that I perform magic. Not real magic. When I was a kid I did birthday party...

Don’t be Guilty of the 7 Sins of Greenwashing?

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Why You Should Keep Going with Your Blog

The post Why You Should Keep Going with Your Blog appeared first on ProBlogger. This post is based on episode 89 of the ProBlogger podcast. Last week I talked about ‘starting’, and why it’s the most important thing you’ll ever do as an entrepreneur. This week I’m...

How and why to host virtual parties for ecommerce businesses

Like any business, the key to success in selling your products in an ecommerce business is building relationships. If you have been looking for a way to connect with more customers, it might be a good idea to host virtual parties to generate interest and excitement in...

5 delegation tactics for small business owners

Business owners are accustomed to wearing several hats and having control over every aspect of their company, dispensing with any delegation tactics. Recent research from Salesforce found that small business owners are personally responsible for an average of 4.2...

How to Automate Your Travel Request Process P

A business lunch with a client. A taxi ride to the airport. Drinks at the hotel bar with a colleague. A trip for a work conference. All these expenses could qualify for business travel reimbursement.  But how do you make sure everyone’s receipts and records are all...

How to Make Your Home Office Green in 7 Easy Steps

Working from home is great for the environment by reducing air pollution, consuming fewer resources, generating less waste, and saving on electricity compared to working at an office. But have you considered the environmental impact of your home office?...

Embrace Your Community Growth Using Social Media Branding *

Social Media Builds Your Brand Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop...

The Better Business Alliance is Committed to Sustainability *

We Are Committed to Sustainability Concern for the environment and promoting a sustainability agenda are integral to the Better Business Alliance's activities and the management of our organization.  We follow and promote good sustainability practices....

8 Tips for Busy Bloggers – How to Make the Most of Your Time

The post 8 Tips for Busy Bloggers – How to Make the Most of Your Time appeared first on ProBlogger.  This post is based on episode 82 of the ProBlogger podcast. Finding time to blog when you’re already juggling work, family and other commitments is one of the most...

3 steps to crushing website optimization P

by | Better Business Alliance   What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within...

Social Media Analytics Give Your Business Creative Benefits *

Social Media Analytics Help Track Your Marketing Results It's important to track your results to determine how successful your social media efforts are.  The basic social media analytics software is good for tracking data such as likes, clicks, shares and...

7 pricing strategies to help you make a profit *

  This article was originally published on May 27, 2019, and updated on April 28, 2021. Knowing how to price products might seem simple, like just another task to accomplish for a business owner in the development phase. However, pricing a product is more than...

A Step-By-Step Guide to Improving Business Processes

Business processes play a vital role in any organization. Effective processes streamline individual activities and improve overall efficiency. To become and remain successful, there needs to be a continuous focus on improving business processes to increase...

Tips for converting leads into paying customers

Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read...

Website Terminology Glossary: Website Builders, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

14 questions to ask before designing your web site P

There was a time, early in my freelance days, when I gleefully accepted any client who came a-knockin’ at my door — no client screening or preliminary fact-finding recon necessary. However, I quickly learned that it pays to be selective, and moved to using a rigorous...

Automated Purchase Order Tracking in 3 Steps

Purchase orders (POs) play a vital role in every organization, whether it’s a university ordering library books, a company procuring raw materials for manufacturing, or an agency purchasing services from a vendor. POs are also one of the most admin-heavy business...

How to publish your posts directly to Instagram P

When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and...

Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

Don’t Let Tiny Clickable Links Ruin Your Sites Usability *

Don't Use Tiny Clickable Link Areas   Hyperlinks are designed to be clicked to access more information, so make them usable.  It just makes sense to ensure that they’re easy to click.  Here’s an example of links that are far too small; clicking them...

How to acquire a domain you don’t own *

  Remember that one time that you thought of that perfect domain name for your new venture, and when you went to register it, it was already taken? Seeing that message can be really discouraging. And it, unfortunately, happens fairly often. The next time you see...

How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

10 businesses finding success with a .store domain

One of the most beautiful aspects of the internet is that it provides everyone with a clean slate to build their business. Whether you’re a small business, a solopreneur, a large conglomerate, or an influencer with millions of followers — everyone starts with the same...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

How to Drive Traffic to Your Blog in 8 Easy Steps

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Increase your exposure using boosted social mediaposts P

Social media is one of the most important tools in a small business owner’s toolbox. In addition to having a social presence, regularly posting to keep customers engaged is effective in spreading organic word-of-mouth — but making sure those same posts get maximum...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

How to Improve Your Marketing Using Social Media Analytics *

5 Social Analytics Tips to Improve Your Campaigns   If you want to make your social media marketing as profitable as possible, you need to keep close track of essential metrics. Social analytics is often the difference between a successful campaign...

20 tips to grow a global business

From choosing the right market to having a payment plan in place, this is your cheat sheet to growing a global business. If I had a dollar for every time someone asked me what it takes to go global, I’d be one rich woman. It’s not one thing that propels you to...

7 ways to start your 2021 business planning

Whether you’re ready or not, it’s time to start your business planning for 2021. Even if you’re a one-person business, don’t underestimate the importance of having a business plan for the next year to help guide your decisions and keep you on track, especially as we...

15 Tips to Hook Readers into Your Blog P

With so many blogs out there (not to mention all the other types of websites), you’ve only got a few seconds to convince a first-time reader that yours is worth coming back to. So how do you do that? By hooking them quickly with your blog’s design and content. And...

How to supercharge productivity using Microsoft 365 tools *

Microsoft 365 provides a suite of feature-rich programs that seamlessly integrate within any organization’s ecosystem. With the proliferation of remote work, hybrid offices, and widespread WFA (work from anywhere) policies, a central program that unites distributed...

How ‘Warming up Your Readers’ Helped One Blogger Earn More

The post How ‘Warming up Your Readers’ Helped One Blogger Earn More than $28,000 appeared first on ProBlogger. This post is based on episode 117 of the ProBlogger podcast. Over the past four weeks I’ve talked about the four stages of warming up your readers and...

Webinar Series: eCommerce done right

With businesses all over the world rushing to start selling online, eCommerce is more important than ever. In our recent GoDaddy Pro webinar series, WooCommerce 101, we partnered with Gareth Allison and Jonathan Wold from WooCommerce to give a basic introduction to...

How to Bring Discipline to Your Sustainability Initiatives *

Why Your Business Should Embrace Sustainability   Sustainability has become a part of life for many companies.  For many, it’s simply a matter of meeting demands from customers seeking socially responsible goods and services.  For others, it’s about...

Face Your Fears and Become a Better Blogger

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1st Step to Beating Writer’s Block: Finding out Why You’re Stuck

The post First Step to Beating Writer’s Block: Finding out Why You’re Stuck appeared first on ProBlogger. This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few...

Unique Selling Proposition’s Develop Personal Relationships *

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how...

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer...

How to Develop Your Successful Digital Marketing Strategy *

What's Your Digital Marketing Strategy?   Don't be Afraid, Digital Marketing Doesn't Bite!  I Promise.   Digital Marketing Strategy, three words that strike fear into a lot of small business owners.  It may be difficult, deciding what needs to be done to...

Tips to Develop the Business Plan Your Business Needs *

Why You Need a Business Plan   A Business Plan is more than than it appears to be, it's not just something you need if you are looking for business capital.  A thoughtfully done business plan provides the blueprint for any companies existence and...

How You Can Dramatically Improve Your Content Engagement *

How You Can Create Content Engagement Experiences   Have you been wondering how you could improve your content marketing?  Rather than thinking in terms of content marketing.  You need to actually start thinking in terms of content engagement...

20+ Ways Your Business Benefits From Using Social Media *

How Can Social Media Benefit Your Business?   It’s hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more people...

How Using Data Analysis Can Make Your Content Amazing P

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies...

How to Promote Your Amazing Blog Using Guest Blogging

How to Promote Your Amazing Blog Using Guest Posting   Welcome to our sixth and final post in our series, "How to Promote Your Blog."  This series is especially focused on how to promote your blog to new readers if you are just starting out.  ...

Changes coming to Google Search in June 2021 P

  Starting in mid-June through August, Google will be bringing page experience to Google Search. Things that make a website great to use — like page speed, stability, and mobile-friendliness — will be playing a contributing factor in how your website ranks on...

Doing Business with You Should be as Easy as Ordering Pizza P

Be as Easy as Ordering Pizza   Years ago when I ran an Oil and Gas well testing company we worked a lot of long days with frequent calls to Domino’s to feed my crews.  It was easy to grab your phone and order some pizza’s for my guys.  I would just pick up the...

10 Writing Tips to Help You Sound More Human P

The post 10 Writing Tips to Help You Sound More Human appeared first on ProBlogger. This post is based on episode 52 of the ProBlogger podcast. As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a...

What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO. First, we’ll gain an understanding and...

How to Calculate the ROI of Workflow Automation

Like most big business decisions, implementing business process automation (BPA) involves taking a lot of moving parts into consideration. In addition to the capital investment required, integrating BPA means changing the way your organization operates, learning how...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement?   Do you keep text and image updates separate in your content?  Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual content with...

How to legally protect your business name

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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