IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

You See You Should Never Have Told Me That

What Happened to Create a Problem Having Breakfast I was out of town and decided to go out to breakfast with some friends. The cafe was very crowded with their Saturday breakfast crowd.  There were eight of us, so we needed to have two tables pushed...

New GoDaddy Pro series inspires web designers and developers

The world we used to know is out of service, and businesses large and small are evolving to meet the new realities. Web designers and developers are being asked to do more for their clients, bringing new skills into the mix to boost their value and strengthen...

What’s the deal with quarterly estimated taxes?

This post was originally published on Jan. 8, 2015, and was updated on March 5, 2018, Jan. 17, 2019, Jan. 30, 2020, and Jan. 15, 2021.  The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your...

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

Make Your Customer Bill of Rights Your Customer Experience *

Why You Need a Customer Bill of Rights Your company "Creed" is a brand promise that is simple, concise and easily understood by both employees and customers.  A Brand Promise lays out generally what customers can expect when they deal with your...

How to Structure Your Blog Posts with Subheadings

The post How to Structure Your Blog Posts with Subheadings appeared first on ProBlogger. This post is based on episode 132 of the ProBlogger podcast. I’m willing to bet that every blog post you’ve ever written has a main heading at the top. (If you use WordPress, it’s...

How to Optimize Communication with Web Designers

Of course you hope to find the perfect web designer: someone with exceptional technical chops, who is also personable, responsive, detail-oriented, a great business partner, and optimally, a mind-reader who anticipates your every need. Many pros educate clients around...

How to Use LinkedIn to Promote Your Amazing Content

LinkedIn is the Largest International Business Network   LinkedIn, with over 500 million members, is the largest international business network.  LinkedIn's 820 million page views each day, allow it's users to connect, contact, and network with your...

How to Influence Purchasing Decisions in 5 Easy Steps

What is the Potential of Social Media Marketing?   Are you wondering whether your social media marketing has any real impact on consumer purchasing decisions?  Do you sometimes question the actual impact of social media marketing on buying decisions?...

How Does Keyword Intent Drive Your Visitor Searches? *

Learn How Keyword Intent Can Boost Your Conversion Rate   What is Keyword Intent?   Keyword intent is a representation of the user’s purpose for the search.  It’s what we think the user is likely to do during a search since we can't be sure.  Keyword...

Your Brand’s Authenticity Must be Unscripted and Genuine *

You Can't Script Authenticity in Your UX  Your Authenticity is Customer Focused It’s easy to know when you are dealing with a customer service representative who is less than sincere.  They lack authenticity which goes hand in hand with their insincerity....

10 social media mistakes and how to avoid them

To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your...

How to Create a Sense of Anticipation on Your Blog

Creating Anticipation is How You Get More Blog Subscribers   Creating a sense of anticipation on your blog is an important element in getting people to subscribe to it.  I've found that people subscribe to blogs that they think will enhance their...

10 ways to improve a podcast website for you or your clients

Are you building or maintaining a podcast website for you or one of your clients? With more than a million shows and 30 million episodes, podcasts have become a favorite for content consumers. If you haven’t built a podcast website yet, you’re bound to at some point....

Creating a business budget plan for emergencies

If you run a small business or side hustle, what would you do if an unexpected emergency impacted your business? These are times when it’s essential to have an emergency business budget plan already created and ready to go. While COVID-19 is a stark reminder of the...

How to support local businesses in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Small businesses across the country have been drastically impacted by the COVID-19 pandemic. According to the U.S. Chamber of Commerce Small Business Coronavirus Impact Poll, 70% of small...

Make Your Blog Posts More Engaging and Conversational *

To Be Effective Your Blog Posts Must Be Engaging   I'm sure that you've already heard that your blog posts need to be written in a style that is  “conversational”.  You may not understand why it is important to do this.  Your posts are telling your...

How Increasing Your Social Following Grows Your Communities

Why Building Your Community Matters To begin let's define what community means today.  "A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use." What are your companies most important...

How a Great Customer Experience Creates Brand Loyalty *

5 Ways to Create Customer Loyalty It's the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal...

Why You Need to Make ‘Starting’ a Mindset

The post Why You Need to Make ‘Starting’ a Mindset appeared first on ProBlogger. This post is based on episode 88 of the ProBlogger podcast. Whereabouts are you on your blogging journey? You may be the very beginning of your journey, and getting ready to create your...

15 best TED Talks for entrepreneurs

Maybe you want to be an entrepreneur, to make your own way, but you aren’t sure where to begin. Or perhaps you have an idea for a business and have already taken the first steps to get it off the ground, but need a little inspiration to keep going. Or you might...

CSAM: A good month to discuss website security with clients

Cybersecurity Awareness Month isn’t a marketing gambit. Now in its 17th year, CSAM is a collab between government agencies and industry leaders, created to raise awareness and provide resources to further a safer internet. People like web designers and developers...

Cities with more diversity have more online micro-businesses

Amber Khan-Robinson, the daughter of the first African American athletic shoe designer in the U.S., has always had entrepreneurship in her blood. So when she was looking for ways to keep her three children from staring at screens all day, she decided to help them...

Doing Business with You Should be as Easy as Ordering Pizza P

Be as Easy as Ordering Pizza   Years ago when I ran an Oil and Gas well testing company we worked a lot of long days with frequent calls to Domino’s to feed my crews.  It was easy to grab your phone and order some pizza’s for my guys.  I would just pick up the...

How to install WooCommerce on WordPress: A quick guide

Editor’s note: GoDaddy’s new WordPress Ecommerce hosting comes with WooCommerce preinstalled and $3000 worth of free premium extensions. Due to the COVID-19 (coronavirus), many small businesses have had to minimize their hours or shutter their brick-and-mortar...

5 Tips from Full-Time Bloggers P

The post 5 Tips from Full-Time Bloggers appeared first on ProBlogger.   This post is based on episode 155 of the ProBlogger podcast. About five years ago I started using a new piece of software for creating and distributing surveys. As you probably know, I’ve...

Optimize Your Content for Googles Featured Snippet Box

How to Optimize Your Content for Google’s Featured Snippet Box   What is a Featured Snippet?   A Featured Snippet is shown in Google’s search engine results pages (SERPs).  Usually when a question-based query is being searched for.  The snippet displays...

How to Choose the Right Social Management Tools for You

Choosing Your Social Media Management Tools   With the phenomonal growth of recent years it's not surprising how important Social Media engagement has become.  Social media offers the most effective way to reach a large and receptive audience.  The guidelines...

Practically Green Changes Employee Behavior Via Video Games *

An Epiphany Led to Using Games for Training   Several years ago, Susan Hunt Stevens had an epiphany. "I had all these light bulbs go off in my head" about Web-based ways to help people reach their sustainability goals, the CEO of Practically...

What’s New in Websites + Marketing?

Editor’s note: GoDaddy GoCentral Website Builder is now Websites + Marketing — an all-in-one solution that integrates websites, digital marketing tools for your business and eCommerce tools with the guidance needed to achieve success. Every month, we create a list of...

Keep customers watching with IGTV for business

If you’re anything like me, when trying to market your business, you’ll look for every possible avenue to get the word out about what you do and why people need it. You may already be using blogging, Facebook, podcasting, Instagram, Pinterest or a combination of all...

How to Create Brand Recognition Using Social Media Images

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

How to make the most of increased digital holiday traffic

Online traffic and shopping have skyrocketed in 2020 due to the pandemic and brick and mortar closures. And as the holidays approach, this trend will continue as we begin to see increased digital holiday traffic. In August, online sales increased 42%, year over year,...

3 low-cost marketing trends for the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. COVID-19 has changed how we live, work and relate. In the small business world, it’s no different. With social distancing measures still in place, brands have downsized or completely scaled back...

How to Automate Your School Purchase Orders

With many approval stages — often including district board approval — badly managed purchase orders can take weeks or even months to process. Teachers can become frustrated and take matters into their own hands to get the tools they need to provide learners with a...

7 Tips to Help Bloggers Increase Their Productivity

The post 7 Productivity Tips for Bloggers appeared first on ProBlogger. This post is based on episode 40 of the ProBlogger podcast. Are you using your time productively? Chances are you’ve set yourself some goals as to what you’d like your blogging to be. But reaching...

7 steps for measuring your impact

You might be one of those people that comes up with lots of barriers about why you can’t do impact measurement and management (IMM).  Maybe you say things like: It’s too time consuming It’s too complicated We don’t have the resources internally to do this... The post...

How domain authority can enhance your search visibility *

This post was originally published on Aug. 14, 2019, and was updated on March 26, 2021. Why should you care about domain authority? By now, you realize just how important it is for your site to be visible in search engines. Search engines like Google are the primary...

7 ways to start your 2021 business planning

Whether you’re ready or not, it’s time to start your business planning for 2021. Even if you’re a one-person business, don’t underestimate the importance of having a business plan for the next year to help guide your decisions and keep you on track, especially as we...

13 Ways to Lower Your Blogs Bounce Rate, and Why it Matters

Your Bounce Rate Measures Your Marketing Effectiveness   The bounce rate for a web page is an Internet marketing term used in web traffic analysis.  The bounce rate represents the percentage of visitors who enter the site and then leave or "bounce"...

How to Decide Where to Spend Your Blogging Time

The post How to Decide Where to Spend Your Blogging Time appeared first on ProBlogger. This post is based on episode 65 of the ProBlogger podcast. A lot of people ask me how I manage to fit everything in – blogging, social media, speaking appearances, product...

9 Royalty Free Music Sites to Enhance Your Videos *

Royalty Free Music for Your Video Soundtracks   As your marketing grows in sophistication, it's not a huge leap to embrace video marketing to advance your brand.  Selecting the right music for your video soundtrack may seem like a huge challenge.  ...

How to Build Your Content Experiences in 5 Easy Steps *

Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and target accounts...

How to Promote Your Amazing Blog In 5 Positive Steps P

How Can you Grow Your Blog Readership?   It’s no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for our blog?...

How Great Blog Content Build’s Your Credibility and Brand *

Blog's Build Credibility Through Visitor Engagement   What is a Blog?   A blog is a discussion or informational website consisting of discrete, often informal diary like text entries which are referred to as posts.  Blogs are written in a style...

WooCommerce alternatives you can’t afford to ignore

WooCommerce is a powerful ecommerce plugin for WordPress that lets you build all kinds of online stores. That’s why we chose WooCommerce to power our Ecommerce WordPress Hosting plans, complete with 40+ premium WooCommerce extensions, all included for free. Related:...

You Need to Know How to Write an Introduction That Engages P

Write Your Blog Post Introduction   Your Blog Post introduction is your invitation to your readers.  Here is where you express “We Want You” to your readers and invite them to read your post.   Some bloggers prefer to write the rest of the post first and then...

How does Proactive Customer Service Help Your Business?

Your Customer Service Can’t Just be Reactive   Now that more interactions between customers and companies are taking place in public forums, being proactive has become increasingly important.  Today business has to contend with customer reviews coming via social...

3 ways to be profitable during the COVID-19 pandemic

The COVID-19 pandemic has impacted nearly everyone on the planet in some way. One of the hardest-hit groups is small business owners, with recent reports showing that more than 100,000 small businesses have closed permanently due to the pandemic. And if your business...

10 business naming stories to help find your business name P

There’s an interesting story behind every business name. Ask any company founder how they came up with their business name, and you are bound to learn more about the company and the founder within their answer. And their stories can help you learn how to come up with...

2021 tax calendar for small business owners

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021.  This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

How to Write a Successful Blog Series in 10 Easy Steps

Let's Look at How I Write an Amazing Blog Series   I've previously discussed why a blogger should consider writing a series of blog posts.  Today, I’d like to turn my attention to how I do it. When I develop a series of posts on my blog, my workflow...

How and why to host virtual parties for ecommerce businesses

Like any business, the key to success in selling your products in an ecommerce business is building relationships. If you have been looking for a way to connect with more customers, it might be a good idea to host virtual parties to generate interest and excitement in...

Opt-in Email’s Build Your Digital Marketing Strategy Lists

What is Opt-in Email?   Opt-in email  is a term used when someone is given the option to receive email.  Typically, this is some kind of mailing list, newsletter, or advertising.  Without obtaining permission before sending email, the email is...

Building a server — home server or hosted server?

In our current age of increasing automation and the need for secure and reliable data storage, there’s a case to be made for building your own server. Nowadays, the barrier to entry on building a server is lower than ever. However, that being said, you do need a bit...

You Need to Know How Texts Will Improve Your User Experience

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our...

5 Low Hanging SEO Fruits You can Harvest for Your Business

SEO Elements Improve Your Organic Search Ranking Since I building my first website, my SEO hat has always been on.  When I assess any website, I focus on SEO as much as your design, your User Experience, and ADA compliance and general accessibility.  I’m...

What Google’s Core Web Vitals can do for small business P

  Core Web Vitals is now a ranking factor in Google’s algorithm. Small businesses in particular need to be aware of the changes being made with Google’s Core Web Vitals and we’ll give you some helpful tips to pass these important page experience metrics. This...

How to Get Started With Digital Transformation in Education

Technology has played a critical role in education. Teachers can supplement instructional materials with videos and students can connect online for remote learning. However, many institutions are still bogged down by manual processes. Examples include student...

How is Your Digital Marketing Energized by Amazing Content?

What is Content Marketing and Does it Matter?   Traditional marketers for many years have used content to disseminate information about a brand and to build a brand's reputation. A great early example of content marketing was Poor Richard's Almanac,...

How Sustainable Practices Can Benefit Your Business

Are Sustainable Good For Your Business?   What are the benefits of being a sustainable business?   Businesses which demonstrate environmental integrity are likely to do well.  This is often the side benefit which results from doing good. Sustainable...

Social Media Optimization Energizes Your Digital Marketing P

What is Social Media Optimization?   Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it’s potential exposure in...

Why you should not delete pins on Pinterest *

  SHOULD YOU DELETE PINS ON PINTEREST? Every so often posts circulate about how deleting your older pins on Pinterest, those with little to no repins, could actually boost your follower numbers. These posts create a frenzy among some Pinterest users, sending them...

Website Terminology Glossary: Website Builders, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

How to pick a brand graphic style that grabs *

  Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin...

Energize Your Sales Using B2B Word of Mouth Marketing *

What is B2B Word of Mouth Marketing?   Growing your company is the biggest challenge that you face.  You may not realize it, but the best way to grow is through the customers that you already have.  Your customers already know your business and...

GoDaddy and Felons.io – The life of an unregistered domain

GoDaddy was accused of using customer domain search inquiries to register names for itself on September 17. These accusations are 100% false. This type of behavior is predatory, unethical, and goes against everything we stand for as a company. To put any rumors or...

Five Easy Ways You Can Say Thank You to Your Customers

Your Gift Should not be to Satisfy the Valentine Obligation Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift.  Often these are sent out of a feeling of obligation.  I know a few people that if they don’t get their spouse...

4 Steps to Embracing and Owning Your Digital Marketing Strategy

Digital Marketing Gives Your Website Relevance   What is Digital Marketing?   Digital marketing is the marketing of products or services using digital technologies.  Broken down further digital marketing is how businesses create their relationships with and...

How to Build Your Online Brand Reputation and Credibility P

How to Manage Your Online Reputation   What is reputation management?  Reputation management is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to...

How to publish your posts directly to Instagram P

When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and...

Finding an identity with Dynamik Endeavors

For Dynamik Endeavors founder Dominique Hart, seeing her potential came at a time when she was working for free. Dominique had eagerly thrown herself into an unpaid advertising internship and some volunteering, putting in max effort but not seeing much beyond the...

The Hottest Green Trend is Sustainable Business Practices *

Embrace Sustainable Business Practices In a dramatic shift, the fastest growing environmental issue today is sustainable business practices.  While many issues are politically charged, including environmental matters, a major shift in public opinion is...

4 SEO Tactics That Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....

Landing Pages Energize Your Email Lead and List Building

Landing Pages Capture Leads and Grow Your Email Lists   Capture Leads Using Diverse Landing Page Types For the purposes of online marketing, a web page which appears as a result of a web search is commonly referred to as a landing page.  You may also...

How to create a customer care plan *

  What is a customer care plan? Customer care may sound similar to customer service, but the two are completely different aspects of running a successful website design or development business. Customer service refers to the support you provide your customers and...

Sustainability Solved™ by Will Richardson Webinar

​The accelerating rate of climate change and environmental degradation demands organisations take action to embed sustainability within their daily functioning. The need for integrated sustainability within business is becoming increasingly urgent. We have designed a...

7 pricing strategies to help you make a profit *

  This article was originally published on May 27, 2019, and updated on April 28, 2021. Knowing how to price products might seem simple, like just another task to accomplish for a business owner in the development phase. However, pricing a product is more than...

How to Create Products and Sell Them on Your Blog

The post How to Create Products and Sell Them on Your Blog appeared first on ProBlogger. This post is based on episode 67 of the ProBlogger podcast. This week I want to talk about creating a product for your blog. Last month I talked about my various profit streams,...

7 Important Content Writing Tips for Creating Better SEO *

Target Your SEO Copywriting SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of...

The Pros and Cons of Having Multiple Blogs

The post The Pros and Cons of Having Multiple Blogs appeared first on ProBlogger. This post is based on episode 188 of the ProBlogger podcast As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a...

How “Delight” is Better Than “Surprise and Delight”

Why Your Customer Experience Shouldn't Have Surprises!   Many people believe that surprise and delight is a great customer service practice.  Is it really? The accepted concept behind surprise and delight is that you surprise your customer with a level of service...

Everything you need to know about domain names P

  This post was originally published on April 11, 2019, and was updated on April 26, 2021. Your domain name has become as important as your brand name in recent years. And, with buying behavior shifting online in response to COVID-19, that trend isn’t going to...

How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...

4 COVID-19 mobile app trends every small business owner needs to know

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...

How You Can Empower Everyone in Your Workplace

Every day, we have an opportunity to stand up for each other and work together to empower people to achieve more. For many people, including the 1+ billion people in the world with disabilities, employment is critical to a productive and purposeful life. Increasing...

The Formstack Alternative: When Your Business Needs More

At its core, Formstack is a drag-and-drop form builder with optional, add-on features. It’s great for basic use cases and workflows involving a form. Organizing an event and need to create a form for registrations and payments? Formstack has you covered. Setting up a...

How to Use Digital Marketing to Make Your Email Awesome

5 Ways to Make Your Email More Awesome   Let’s begin by saying that email marketing hasn’t changed much in the past 20 years.  However in 2020 during the COVID pandemic, tremendous opportunities still exist to improve your email marketing results.  A late 2018...

How to Engage Your Customers Using Mobile Messaging

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand's landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship...

7 Habits of Lucky Entrepreneurs

The post 7 Habits of Lucky Entrepreneurs appeared first on ProBlogger. This post is based on episode 45 of the ProBlogger podcast. How many times have you heard or read about an entrepreneur’s latest opportunity and thought, How lucky were they? And yes, in some...

How to Create a Process That Produces Consistent Results

Picture this. You’re famous for your pasta sauce, yet it’s become so popular that you simply can’t produce enough. So, you hire a team of chefs to help you scale production. But every batch of sauce tastes different, even though everyone uses the same ingredients....

How to Avoid Usability Mistakes in Your Website Design *

Don't Make These Website Usability Mistakes   Great designers and developers understand how important usability is in everything they produce.  If a website is usable it offers visitors a great user experience.  And, great user experiences lead to happy...

How to Build Your Content Experiences in 5 Easy Steps

Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and...

3 Must Know Pinterest Tips for Bloggers and Brands *

Pinterest can be a difficult platform for business owners and bloggers to understand. Do you wonder if you can use Pinterest to build your brand, make money and build your email list? The good news is that Pinterest can help you acheive your goals.  Pinterest can help...

Create Brilliant Blog Post Titles to Attract and Engage Visitors

Create Your Working Title   It's wonderful to write great content, but it's also important to get it read and ranked.  That's why making your title memorable is so key to having it found during searches.  Titles are what sell's your content. Titles   represent...

7 elements of a successful Pinterest marketing strategy

Today we’re going to be talking about seven strategic elements that are vital for marketing on Pinterest. Although every strategy is unique to each individual business, There are seven elements that must be incorporated into a successful Pinterest marketing strategy....

Your Business Success Story is Embracing Sustainability

Your Business Has a Sustainability Role   It’s become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are...

Doing Business with You Should be as Easy as Ordering Pizza

Be as Easy as Ordering Pizza   Years ago when I ran an Oil and Gas well testing company we worked a lot of long days with frequent calls to Domino's to feed my crews.  It was easy to grab your phone and order some pizza's for my guys.  I would just...

How tiny Fairfield, Iowa, became a micro-business capital

When the COVID-19 crisis hit, Jim Masterson had to figure out how to massage a horse online. For more than a decade, Masterson and his wife, Conley, have been the go-to experts for equine performance bodywork. If your show horse got sore after a jumping competition,...

Customer Service Shouldn’t Depend on the Valentines Obligation

We all Love Someone on Valentines Day February 14 is Valentine’s Day.  This is traditionally the day we express our love for our spouses, significant others, loved ones, etc.  We may buy them gifts, send flowers or enjoy a special meal to celebrate.  In...

Sell your products on Amazon, Etsy, eBay and Google

This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020. We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are...

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Creating a business budget plan for emergencies

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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