Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

Why you should take security advice from your grandmother

Why you should take security advice from your grandmother We tend to accept that younger folks are supposed to be more tech savvy, given they’ve grown up with computers and the Internet pretty much their whole lives. If you go back about 15 or so years, a lot...

11 Quick Tips for Writing Compelling Blog Posts P

Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

From The Hill: America’s hidden resilience factor

GoDaddy and The Hill hosted an event on Tuesday, September 15 about microbusinesses and their impact on the U.S. economy. GoDaddy’s CEO, Aman Bhutani, opened the event by sharing data that illustrates the impact microbusinesses make on local economies throughout...

The Best Way to Brand Your Blog

The post The Best Way to Brand <em>Your</em> Blog appeared first on ProBlogger. This post is based on episode 206 of the ProBlogger podcast. So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try something new....

Should your business continue remote work after COVID-19?

In March 2020, in what were the beginning stages of the COVID-19 pandemic in the United States, stay-at-home orders were enforced, and businesses scrambled to take their day-to-day operations online. For the first time, people who were used to going into the office...

How You Can Turn Your Blog Posts Into Landing Pages *

Can Your Blog Post Act as a Landing Page What is a Landing Page? There are two types of landing pages in common use, reference landing pages and transactional landing pages. Both types are useful, however it is the transactional landing page which...

How to Automate Your School Purchase Orders

With many approval stages — often including district board approval — badly managed purchase orders can take weeks or even months to process. Teachers can become frustrated and take matters into their own hands to get the tools they need to provide learners with a...

10 small business SEO tactics that you can do in-house

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your...

Doing Business with You Should be as Easy as Ordering Pizza P

Be as Easy as Ordering Pizza Years ago when I ran an Oil and Gas well testing company we worked a lot of long days with frequent calls to Domino’s to feed my crews. It was easy to grab your phone and order some pizza’s for my guys. I would just pick up the...

How to optimize YouTube videos for increased exposure P

One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny...

Landing Pages Energize Your Email Lead and List Building

Landing Pages Capture Leads and Grow Your Email Lists Capture Leads Using Diverse Landing Page Types For the purposes of online marketing, a web page which appears as a result of a web search is commonly referred to as a landing page. You may also...

How you can increase your average order value

When you have an ecommerce store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store. By increasing your AOV you...

What Happened to Customer Service, it’s Expected Now

You Need to Know, Your Customer Service is a Differentiator It wasn’t that long ago that you would go to a store, dine at a restaurant, do business with a vendor or call a customer support center and notice how good the customer service was. Even then a...

Understanding the new language around Climate Change P

As climate concerns are being raised in the business community, through various brilliant campaigns such as B Corps’ Climate Collective Campaign, our role to help businesses understand what Net Zero means and how to get there, is becoming a crucial part of our...

IPG Mediabrands Sustainability Case Study

IPG Mediabrands Case Study Team work to achieve a sustainable organisation Net savings of £280,000 achieved through utility and road travel efficiency measures Green Element are experts in their field, and the team go above and beyond to help us meet our targets and...

How to Get Started With Digital Transformation in Education

Technology has played a critical role in education. Teachers can supplement instructional materials with videos and students can connect online for remote learning. However, many institutions are still bogged down by manual processes. Examples include student...

How to Create a Meta Description Maximized for SEO *

Your Meta Description Must Grab SEO Attention The meta description attribute is supported by most major search engines, such as Google, Yahoo, Bing and DuckDuckGo. Google will fall back on this tag when information about the page itself is...

How to Promote Your Amazing Blog Using Networking

Let's Turn Our Attention to Networking for Blog Promotion What is Networking? A quick online search found the following definition which I feel is pretty appropriate. Networking is "the action or process of interacting with others to exchange...

Today’s the First Day of Your New Digital Marketing Strategy

Your Digital Marketing Future Begins NOW! Being a business owner isn't easy, so much to do and so little time. Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the...

How Can You Personalize and Drive Your Social Media? *

Why Being Personable Is the Key to Your Social Media Success There are many things on Social Media that successful brands do right. Or at least differently than others. Those that succeed find their own unique path to success. The one thing they...

4 emotive marketing campaigns that cut through the noise P

In these uncertain times, standing out in your niche should be a top priority as an online business owner. COVID-19 has disrupted the way we work and live on a global scale, and while the threat of the pandemic isn’t showing any signs of slowing down yet, shoppers are...

CSAM: A good month to discuss website security with clients

Cybersecurity Awareness Month isn’t a marketing gambit. Now in its 17th year, CSAM is a collab between government agencies and industry leaders, created to raise awareness and provide resources to further a safer internet. People like web designers and developers...

How to Promote Your Amazing Blog Using Guest Blogging

How to Promote Your Amazing Blog Using Guest Posting Welcome to our sixth and final post in our series, "How to Promote Your Blog." This series is especially focused on how to promote your blog to new readers if you are just starting out. ...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive In a hyper competitive digital marketing world does your User Experience cost you money? For your business to not only survive, but to thrive you must have a proactive digital Customer...

5 best WordPress plugins for selling digital courses

With a pandemic currently disrupting in-person learning and conference events, digital learning has taken a center stage. And with over 455 million websites using WordPress, many educators are looking to leverage their existing WordPress sites for digital learning....

The Step-By-Step Guide to Improving Workflow Efficiency

Workflows play a critical role for every organization. They ensure that processes like onboarding new employees and sending purchase orders follow the same steps every time. Making a single change to a workflow-removing an unnecessary task, automating a step,...

New path for SMEs to set science-based targets

The Science Based Targets initiative have recently announced a new path for small and medium-sized enterprises (SMEs) to get their targets verified. This is very exciting news facilitating smaller organisations to set science-based targets. Previously, SMEs,...

How to Create Brand Recognition Using Social Media Images

Design Your Social Media Images to Promote Your Brand Are you posting images across your social media pages? Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience. In addition,...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand's Reputation From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds' sterling brand. For decades, its parks were a fun, wholesome place to take...

Memorable Remarkable and Relatable Word of Mouth Marketing *

Word of Mouth Marketing Defined According to the Business Dictionary, Word of Mouth Marketing is: "An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service. Considered to be the most...

How to be Different, Stand out, and Win

If You're Different, You Stand Out. And, That’s a Win Over the years I’ve talked with many clients who are looking for ways to disrupt a competitor and/or win more business from existing customers. When we dig deep, I’ve found many clients are trying to compare...

How Text Messages Can Improve Your User Experience P

Improve Your Customer Experience with SMS SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers. Texting provides marketers with a reliable method to engage our customers and...

The Secret to Writing Effective Sales Copy

The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell...

What is user-generated content and can it help your business? P

This article was originally published on Oct. 1, 2018, and updated on April 21, 2021. It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from...

Benefits of professional email for your business

This post was originally published on Feb. 28, 2018, and was updated on August 6th, 2020. How important is it to implement professional email for your business? Well, think about how much time people send in their inbox: an average of 13 hours per week, according to a...

Where rural businesses can find support this winter

As 2020 comes to a close, an uncertain winter lies ahead across the United States. The coronavirus pandemic will continue during the winter months and entrepreneurs will be hunkering down to the best of their ability. This includes businesses in rural areas, which...

5 key areas to cover in a business plan’s financial projections

Drafting the financial projections within a business plan takes a bit of time and data referral to properly detail information as it pertains to your startup’s finances. Are you unfamiliar with what it means to cover your business plan’s financial projections? We’re...

Micro-businesses hold steady in the storm

Theresa Delaney started her events business, Creative Kind, as a way to bring people together for a few hours of DIY arts and crafts. She loved the in-person experience and never wanted to be an internet entrepreneur. But since the COVID-19 crisis forced her to close...

How to Remove Friction From Your Customer Experience

Have You Thought About What Causes Friction? I’ve focused on ways to be more convenient for your customers. I’ve shared my Convenience Principles and numerous examples and case studies. The goal is to eliminate friction. What I haven’t done is talked to you...

How to respond to comments and console unhappy clients P

Let’s get real: In the web design world, complaints come with the territory. If you’re selling a product or service based on creative design and interpretation, you’ll eventually encounter an unhappy client. And keeping clients happy is key to providing exceptional...

How Increasing Your Social Following Grows Your Communities

Why Building Your Community Matters To begin let's define what community means today. "A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use." What are your companies most important...

How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

The Better Business Alliance is Committed to Sustainability *

We Are Committed to Sustainability Concern for the environment and promoting a sustainability agenda are integral to the Better Business Alliance's activities and the management of our organization. We follow and promote good sustainability practices....

How to make the most of increased digital holiday traffic

Online traffic and shopping have skyrocketed in 2020 due to the pandemic and brick and mortar closures. And as the holidays approach, this trend will continue as we begin to see increased digital holiday traffic. In August, online sales increased 42%, year over year,...

6 ways to establish authenticity with a .press domain name

The news industry has grown by leaps and bounds ever since the advent of digital media, thanks to the ease it affords in accessing information in real-time. Almost every newspaper, magazine and TV channel now needs an active online presence to be able to cater to the...

Customer’s Love Fast Service, But it Better be Amazing

Make Your Customer Service Memorable and Remarkable Today, much of the customer service focus is on how technology can make a customer experience better. Data personalization, artificial intelligence and many others are driving the future of...

Where can U.S. female entrepreneurs find investment capital?

Last year, I wrote a series of articles about where female entrepreneurs can find venture capital investments across the United States. I didn’t realize it at the time since these pieces ran in February and March, but by June 2019 data was aggregating that...

Website Terminology Glossary: Hosting, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

How You Can Choose the Right Social Management Tools

Choosing Your Social Media Management Tools With the phenomonal growth of recent years it’s not surprising how important Social Media engagement has become. Social media offers the most effective way to reach a large and receptive audience. The guidelines...

Do You Know Why You Must be Batteries Included?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter ARE BATTERIES INCLUDED “There are two kinds of people: Batteries...

How Sustainable Practices Can Benefit Your Business

Are Sustainable Good For Your Business? What are the benefits of being a sustainable business? Businesses which demonstrate environmental integrity are likely to do well. This is often the side benefit which results from doing good. Sustainable...

8 tips for restaurants to thrive in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Restaurant owners have been hit hard by the COVID-19 pandemic. Historically, restaurants have depended on serving food to people indoors and in person, but with the lingering threat of the novel...

You Can Make Managing Employee Time-Off Requests Easier P

Employees that take vacations are more motivated and produce better quality work. It seems smart, then, to encourage your team to take days off to recuperate. However, 6 out of 10 workers don’t feel like their employer encourages them to take time off. While there...

Mobile Accessibility Can Make or Break Your Business

The pandemic has changed people’s lives – and it has changed business as well. We are now witnessing tremendous growth in the number of people using digital channels – in times of social distancing, digital often becomes their only choice. Lots of daily activities...

How to create your business holiday social media strategy

This article was originally published on Sept. 13, 2018. It was updated on Nov. 11, 2020. Is it just me, or do the winter holidays seem as though they get here faster and faster each year? Momma said that would happen as I got older, but that’s not really the point of...

How to Create Products and Sell Them on Your Blog

The post How to Create Products and Sell Them on Your Blog appeared first on ProBlogger. This post is based on episode 67 of the ProBlogger podcast. This week I want to talk about creating a product for your blog. Last month I talked about my various profit streams,...

Top-notch shipping tips for your online store

This post was originally published on Aug. 28, 2015, and was updated on Dec. 4, 2020. With a global pandemic causing massive disruption to brick-and-mortar businesses, many entrepreneurs are getting an emergency crash course in ecommerce. Along with that ecommerce...

Why You Need to Update Your Blog’s Design P

When was the last time you took a long, hard look at your blog’s design? While having great content is important, your blog’s design will also play a part in how successful it (and you) will be. If new readers find the navigation confusing or can’t make sense of...

Create Brilliant Blog Post Titles to Attract and Engage Visitors

Create Your Working Title It's wonderful to write great content, but it's also important to get it read and ranked. That's why making your title memorable is so key to having it found during searches. Titles are what sell's your content. Titles represent...

How WebP images speed up your WordPress website

Using images in your website keeps the visitor’s attention and can help break up large amounts of text. Media can impact your website speed, search engine results, and more. Larger file sizes can mean longer load time. WebP images can speed up your WordPress...

3 low-cost marketing trends for the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. COVID-19 has changed how we live, work and relate. In the small business world, it’s no different. With social distancing measures still in place, brands have downsized or completely scaled back...

How Denison, Texas, went digital in the COVID-19 era

A year ago, Elsie Russell watched as her home décor shop, 2 Chicks Home and Market, was heavily damaged by a fire that ripped through the 300 block of historic downtown Denison, Texas. “I just stood across the street with a crowd of people, watching it burn,” she...

The best free WooCommerce extensions and plugins

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium...

7 pricing strategies to help you make a profit *

This article was originally published on May 27, 2019, and updated on April 28, 2021. Knowing how to price products might seem simple, like just another task to accomplish for a business owner in the development phase. However, pricing a product is more than...

How to set up an international WooCommerce store

Editor’s note: The following is a guest post from our friends at Weglot. Taking your WooCommerce store international can open you up to a huge potential customer base that’s interested in purchasing your products or services. If your offerings are familiar and have...

8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...

You Need to Know How to Find New Subscribers for Your Blog

You See What Finding New Blog Subscribers Means for You? What's the question I am asked most frequently about blogging. Im asked how I acquire readers and why they choose to subscribe to my blog. Thats the topic on the mind of most bloggers these...

Did You Know, Google Maps Finds Wheelchair Accessible Places

Find wheelchair accessible places using Google Maps Imagine being able to “know before you go” whether a destination is wheelchair accessible, just as effortlessly as looking up the address. In recognition of Global Accessibility Awareness Day, we’re announcing a new...

Five Easy Ways You Can Say Thank You to Your Customers

Your Gift Should not be to Satisfy the Valentine Obligation Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift. Often these are sent out of a feeling of obligation. I know a few people that if they don’t get their spouse...

7 tips for creating pin-worthy Pinterest images

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

Why updating your website matters for making sales P

This post was originally published on July 31, 2018, and was updated on March 4, 2020 and February 1, 2021. Many entrepreneurs might find themselves getting comfortable after their website has been created, with the misguided understanding that it will take care of...

How to Grow Your Blog with Viral Content

How to Promote and Grow Your Blog Recently, I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again. I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that...

How You Can Optimize Pinterest for Small Bloggers *

Have you wondered how to optimize Pinterest for promoting your blog. Pinterest is an important platform for even the smallest blogger, but much of the available information is geared toward helping bloggers who have a lot of traffic. You know what I mean, big...

Website Terminology Glossary: Website Builders, Vol. 1 P

You Need to Know How to Write an Introduction That Engages P

Write Your Blog Post Introduction Your Blog Post introduction is your invitation to your readers. Here is where you express “We Want You” to your readers and invite them to read your post. Some bloggers prefer to write the rest of the post first and then...

How A Great Customer Experience Energizes Customer Validation *

Your Great Customer Experience Creates Customer Validation! Your Customer Experience is a Philosophy! Many people think of customer service as a department. I believe that customer service is part of a companies philosophy, not a...

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

Give clients a free ecommerce promo calendar for their site

Launching an online store for your client means celebrating the end of a long, often challenging job. But it’s also an opportunity to add value to services rendered. More so than with other websites, the ecommerce site presents an ongoing list of necessary tasks — and...

How to Create Brand Loyalty in 5 Easy Steps

You Can Easily Achieve Brand Loyalty Customer loyalty is the key to your brand's success. That's why companies work so hard to build their brand. It's all about creating loyal customers. Some companies have a reputation that brings their...

5 ways you can make money podcasting

This post was originally published on Dec. 20, 2018, and was updated on Oct. 29, 2020. For the past few years, podcasting has seen a phenomenal surge in growth. More and more people are starting their first podcast, whether it’s a platform to share a personal passion,...

5 tips to build better teacher websites

Tech is becoming a big part of our daily lives. The education space is no different, and teacher websites are becoming popular bridges for communicating with students, whether you see them in a brick-and-mortar classroom or a virtual one. Whether it’s online classes,...

6 Proven Accounts Payable Automation Best Practices

Think about the accounts payable (AP) invoice process in a typical business. Often, invoices go to multiple people in the organization rather than being centralized. A recipient manually forwards the invoice to the accounts payable department for coding and review –...

How to Sales Prospect in the Age of Digital Relationships

A Sales Relationship Used to Begin With a Smile and Handshake Two components of reliable relationship building in sales used to be a smile and a handshake. Things have certainly changed in the digital world. So many of today's interactions take...

Not Enough Time in the Day, How to Procrastinate to Success

How Can You Procrastinate Your Way to Success? 'Time Management' for many business owners is just an illusive and unattainable goal. Most times it feels like we spend our time jumping from one crisis to the next. We don't seem able to devote the...

Copywriting Tips for Your Small Business

1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

How to Engage Your Customers Using Mobile Messaging

How Can Your Mobile Messaging Increase Customer Engagement? Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand's landing page call-to-actions. Your visitor lists help you establish an ongoing relationship...

7 Tips to Help Bloggers Increase Their Productivity

The post 7 Productivity Tips for Bloggers appeared first on ProBlogger. This post is based on episode 40 of the ProBlogger podcast. Are you using your time productively? Chances are you’ve set yourself some goals as to what you’d like your blogging to be. But reaching...

Creating a business budget plan for emergencies

If you run a small business or side hustle, what would you do if an unexpected emergency impacted your business? These are times when it’s essential to have an emergency business budget plan already created and ready to go. While COVID-19 is a stark reminder of the...

9 elements of an effective sales landing page

An effective sales landing page is essential if you are selling products or services online. The content and elements of a landing page can be the difference between an interested prospect clicking out of your website or continuing on to buy from you. So, what...

5 marketing resolutions for 2021 P

Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your...

Social Media Analytics Give Your Business Creative Benefits *

Social Media Analytics Help Track Your Marketing Results It's important to track your results to determine how successful your social media efforts are. The basic social media analytics software is good for tracking data such as likes, clicks, shares and...

How to Make Your Email Awesome With Great Digital Marketing

5 Ways to Make Your Email More Awesome Let's begin by saying that email marketing hasn’t changed much in the past 20 years. However even in 2019, tremendous opportunities still exist to improve your email marketing results. A late 2018 Email...

Our free email templates skip the hassle of routine messages

How many hours each week do you spend emailing clients? Once recent study from CNBC suggests the average worker commits more than five hours a day to tapping away at emails. That’s a lot of time you could get back — and at GoDaddy Pro, we’re all about taking back...

How to use intentional listening to benefit your customers

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined...

How Important Facebook Features Help Marketers Succeed *

Discover the Facebook Features That Help Marketers Is using Facebook helping your Marketing? Have you discovered the built-in Facebook functions that are designed to help marketers? Would you like to streamline your Facebook marketing?In this article, we...

Create Stories That Engage People and Move Them to Act

Create Stories That Engage and Educate Do you use stories to engage and educate your audience? Would you like to see how powerful stories can be?This article should help you discover how to create stories for your business that move people to act. One of...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King! Email Energizes Your Content Marketing Strategy A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to brew in...

How to Use Twitter Chats for Your Business

Twitter chats are an underutilized social media tool for businesses to communicate with their followers and audience, share knowledge and strategies — all while promoting their brand. If you’ve seen a Twitter chat on your feed but never ventured into this virtual...

How Web Analytics Measure Your Digital Marketing Success *

Web Analytics Measure and Quantify Web Analytics Measure Your Success Web analytics is the measurement, data collection, analysis and reporting of web data. This tracking and analyzing of data is done to help understand and optimize web...

How to support small businesses this holiday season

This article was originally published on GoDaddy’s OpenWeStand.org website. 2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important...

Make Your Blog Posts More Engaging and Conversational

Blogging

To Be Effective Your Blog Posts Must Be Engaging I’m sure that you’ve already heard that your blog posts need to be written in a style that is “conversational”. You may not understand why it is important to do this. Your posts are telling your story and...

7 small business network security tips

Security

This post was originally published on Oct. 19, 2018, and was updated on Oct. 27, 2020. Have you ever had your email or social media hacked? It’s upsetting, and the results can be devastating, both personally and professionally. That’s why I’ve put together these small...

Showcasing businesses and exceeding goals

Marketing

Foster Coburn is the mind behind Unleashed Productions, Inc., specializing in web design and graphics solutions. You can find Unleashed Productions on Facebook, Pinterest and YouTube. Connect with Foster on LinkedIn, Twitter and Instagram. Tell us about yourself. Who...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

START TODAY FOR FREE

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

START TODAY FOR FREE

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

IAA BETTER BUSINESS ALLIANCE

IAA Better Business Alliance

Categories

IAA Better Business Alliance