Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

How Does Keyword Intent Drive Your Visitor Searches? *

Learn How Keyword Intent Can Boost Your Conversion Rate What is Keyword Intent? Keyword intent is a representation of the user’s purpose for the search. It’s what we think the user is likely to do during a search since we can't be sure. Keyword...

4 Steps to Embracing and Owning Your Digital Marketing Strategy

Digital Marketing Gives Your Website Relevance What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies. Broken down further digital marketing is how businesses create their relationships with and...

Don’t Let Tiny Clickable Links Ruin Your Sites Usability *

Don't Use Tiny Clickable Link Areas Hyperlinks are designed to be clicked to access more information, so make them usable. It just makes sense to ensure that they’re easy to click. Here’s an example of links that are far too small; clicking them...

Why Your Web Content Must be Written Clearly and Simply

Is it Possible to Write “Clearly and Simply”? The task of writing clearly and simply has never been either clear or simple. In fact, it can be one of the most difficult of all writing tasks. Clear and simple writing is an art to which many aspire and few...

How to Create an Automated Workflow Without Coding P

Every organization has its own set of workflows for everyday tasks. These workflows used to rely on paper forms, ledgers, and inter-office memos. Most teams have now “progressed” to using Excel and email. While it’s better than physical paper, email-based workflows...

Going the Extra Mile Should be Standard, not an Upgrade

There is no Traffic Jam on the Extra Mile We've all have experienced many different levels of customer service. Even without a real definition it's always easy to recognize when you are receiving better customer service. We can feel when someone...

Do You Know How to Get and Retain Your Customers?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter ONCE UPON A TIME IN BUSINESSLAND Today I share with you a fable. Once upon a time a...

7 Process Improvement Steps to Streamline Your Business

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain. Take onboarding, for example. If your delivery firm...

Doing Business with You Should be as Easy as Ordering Pizza P

Be as Easy as Ordering Pizza Years ago when I ran an Oil and Gas well testing company we worked a lot of long days with frequent calls to Domino’s to feed my crews. It was easy to grab your phone and order some pizza’s for my guys. I would just pick up the...

Why you should spring clean your Pinterest boards

It’s that time of year! Time to dust off the cobwebs from your Pinterest boards and clean up your account. We’ve covered this before but it’s always a good refresher. If you have your Pinterest account to a place where you want it to be, you’re good. But if you...

Securing Your Online Store for the Holidays

Shopping season is here, and so is the opportunity for ecommerce site owners to grow their business and generate profit. With the shifting global ecommerce climate produced by the recent pandemic, comes the ever growing importance of securing your website to protect...

5 New Things for Your Business Website and Marketing in 2020

So much has happened between kids going back to school and the leaves turning brilliant colors getting ready for the winter. The most exciting thing was our customer event on September 29. If you missed it or if you’d just like another chance to watch the sessions,...

How to Implement The Best Kissflow Alternative

On the surface Kissflow Process seems similar to frevvo’s low-code workflow automation software. They’re both designed to automate everyday, repetitive tasks and include forms, routing, access control, and dynamic behavior. Need a simple vacation request workflow, for...

Understanding the new language around Climate Change P

As climate concerns are being raised in the business community, through various brilliant campaigns such as B Corps’ Climate Collective Campaign, our role to help businesses understand what Net Zero means and how to get there, is becoming a crucial part of our...

8 ways to get more product reviews *

This post was originally published on Aug. 2, 2019, and was updated on April 14, 2021. If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews. Reviews are essential...

How Anyone Can Get Started Publishing Their Own eBooks

Is Publishing an eBook in Your Future? Have you ever considered publishing your own eBook? Do you wonder how publishing eBooks could help you? Do you have experiences that could teach others? If you own either a 'bricks and mortar' or an 'online' business,...

Where can U.S. female entrepreneurs find investment capital?

Last year, I wrote a series of articles about where female entrepreneurs can find venture capital investments across the United States. I didn’t realize it at the time since these pieces ran in February and March, but by June 2019 data was aggregating that...

Is Your Pinterest Marketing Strategy Working?

Is your Pinterest marketing serving your business in the way you had hoped? I’ve had a lot of frantic emails from people who are worried about all their Pinterest statistics (e.g., monthly viewers, followers, etc.) Let’s chat about key performance indicators for...

Which business entity is best for an ecommerce company?

Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from the year before,...

Do you need a social media makeover for your business? *

Today, social media is an essential part of every entrepreneurs day. But, it’s a waste of your valuable time if you’re using it improperly. Social media is your path to standing out from the crowd and being recognized. Strong design is essential for both of these to...

Social Media Optimization Energizes Your Digital Marketing *

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity. Doing this increases the search awareness of a product, service brand or event. This raises it's potential...

How You Can Protect Our Waterways in 5 Easy Steps

The UK is lucky enough to have 2,000 miles of waterways, including canals and rivers. These pass through cities, skirt around homes and offices and meander into our scenic countryside. Waterways provide us not only with a place for recreational activities such as...

How to Avoid the 21 Mistakes Most Bloggers Make

The post 21 Mistakes Bloggers Make (and How to Avoid Making Them Yourself) appeared first on ProBlogger. This post is based on episode 46 of the ProBlogger podcast. When people interview me about blogging, I’m often asked about mistakes I’ve either made myself or seen...

What are website platforms?

When it comes to starting your own website, there are a lot of different terms you might learn about, like website platforms, hosting, content management systems and more. In fact, it might all seem confusing or overwhelming. You’re probably even curious as to why you...

8 Steps You Can Make to Ensure Your Emails Land in Gmail *

How to Ensure Your Emails Land in Gmail’s Main Inbox You've wasted all your efforts if your marketing emails don't land in theit Gmail inboxes and the recipients never see your messages. You can make it less likely that Gmail will think your messages are...

How You Can Create Shareable Images People Love

What is visual content marketing? Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

How to write winning award submissions P

Winning awards for your positive impact is an important part of running a Big Why business – and to do that, you need to know how to write winning award submissions! Not all Big Why business founders realise this – but you can (and should!) nominate yourself for...

Everything you need to know about Amazon’s affiliate program

Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for about 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website and sign up for the...

7 BPM Best Practices You Can’t Ignore P

Whether you’re managing them or not, every business has processes. The problem is that if you’re not taking control over how you manage those processes, you won’t be able to spot the blockages in your pipelines. The result? Extra costs, unexplained delays, and...

8 Effective Ways to Wrap up Your Blog Posts

The post 8 Effective Ways to Wrap up Your Blog Posts appeared first on ProBlogger. This post is based on episode 56 of the ProBlogger podcast. You’ve said everything you wanted to say in your post, and now it’s time to quickly wrap things up so you can hit ‘Publish’....

Cities with more diversity have more online micro-businesses

Amber Khan-Robinson, the daughter of the first African American athletic shoe designer in the U.S., has always had entrepreneurship in her blood. So when she was looking for ways to keep her three children from staring at screens all day, she decided to help them...

2021 tax calendar for small business owners

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021. This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

7 pricing strategies to help you make a profit *

This article was originally published on May 27, 2019, and updated on April 28, 2021. Knowing how to price products might seem simple, like just another task to accomplish for a business owner in the development phase. However, pricing a product is more than...

How to effectively Interview web pros before hiring

Make no mistake about it: whether you’re a new or seasoned web pro, prospective clients want to interview you. Maybe they were referred, or possibly they found your website. Perhaps they already think they want to work with you. But it’s often the in-person interview...

Pinterest for Beginners

Even when Pinterest makes changes to their algorithms, your numbers shouldn’t change a lot if you have a loyal audience. Know and understand your audience. It is easy to lose your sense of intuition if you aren’t tracking with your audience. Continue to be authentic...

Optimize Your Content for Googles Featured Snippet Box

How to Optimize Your Content for Google’s Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google’s search engine results pages (SERPs). Usually when a question-based query is being searched for. The snippet displays...

WordPress Customized Content Management Systems

Tell us about yourself. Who are you? Where are you based? My name is Victor Ramirez. Based in New York City. Specifically Brooklyn. Been doing WordPress and tech stuff since I was twelve. Sent an email newsletter to a birthday party 24 years ago. They were so...

10 best practices for website navigation

You may not know all the best practices for website navigation, but you can probably tell when they haven’t been followed. Have you ever landed on a website and been unsure of where to click in the top navigation? Or, felt overwhelmed by crammed stacks of links in the...

Building a server — home server or hosted server?

In our current age of increasing automation and the need for secure and reliable data storage, there’s a case to be made for building your own server. Nowadays, the barrier to entry on building a server is lower than ever. However, that being said, you do need a bit...

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII)...

How to Create More Anticipation on Your Blog

Here are a Few More Ways to Create Anticipation on Your Blog Over the last couple of weeks I’ve been writing about how you can grow the numbers of subscribers to your blog. Lets take a quick look back: Four days ago I revealed how I build my...

9 elements of an effective sales landing page

An effective sales landing page is essential if you are selling products or services online. The content and elements of a landing page can be the difference between an interested prospect clicking out of your website or continuing on to buy from you. So, what...

7 marketing tactics that embrace content entrepreneurship

There's a common catch phrase that most of us are aware of. “If you write it, they will come.” Too bad that's not always the case. This is especially true if your goal is to move beyond blogging to content entrepreneurship Bloggers who embrace content...

Make Your Blog Posts More Engaging and Conversational *

To Be Effective Your Blog Posts Must Be Engaging I'm sure that you've already heard that your blog posts need to be written in a style that is “conversational”. You may not understand why it is important to do this. Your posts are telling your...

You See How to Influence Consumer Purchasing Decisions

How Social Media Marketing Raises Brand Awareness is Amazing Have you ever wondered about social media marketing's effectiveness? Many businesses dive hard into social media. Their obvious hope is to increase brand awareness and convince more...

The Key to Long-Term Traffic and Profit for Your Blog

The post The Key to Long-Term Traffic and Profit for Your Blog appeared first on ProBlogger. This post is based on episode 201 of the ProBlogger podcast. “How do you create content that goes viral?” I remember getting this question from a new blogger. They...

6 Reasons Why You Need to Add a Newsletter to Your Blog

No Questions Asked Your Newsletter Builds Credibility Do you regularly email your blogs readers? Perhaps ‘setting up an email newsletter’ is on your list to do someday, but still haven’t done it. Do you have a newsletter list, but you haven’t sent...

You Need to Know, Blog Anonymously or Use Your Name

In the World Today, Blog Anonymously or Use Your Real Name One of the decisions you face when starting a blog is whether or not to use your real name. It can be a tricky decision, because there are pros and cons to whatever you decide.You can choose...

How to Promote Your Amazing Blog Using Great Content P

How Great Content Gives Your Blog Credibility When it comes to blogging not all ‘great content’ is equal in drawing attention to your blog. If you examine your niche, you will see many high quality blog posts that are largely ignored. Meanwhile a blog post...

How Your Core Values are Key to Your User Experience *

Core Values are Key to Your User Experience I’ve been thinking a lot about “core values.” I realized this is a concept worthy of a short article, just to get you thinking about you and your company’s core values. Your Customer Experience Reflects Your...

How to supercharge productivity using Microsoft 365 tools *

Microsoft 365 provides a suite of feature-rich programs that seamlessly integrate within any organization’s ecosystem. With the proliferation of remote work, hybrid offices, and widespread WFA (work from anywhere) policies, a central program that unites distributed...

How Much Do Your Customers Trust You?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter Do Your Customers Trust You This Much? Some of you may or may not know that I perform magic. Not real magic. When I was a kid I did birthday party...

How Sustainable Practices Can Benefit Your Business

Are Sustainable Good For Your Business? What are the benefits of being a sustainable business? Businesses which demonstrate environmental integrity are likely to do well. This is often the side benefit which results from doing good. Sustainable...

5 Low Hanging SEO Fruits You can Harvest for Your Business

SEO Elements Improve Your Organic Search Ranking Since I building my first website, my SEO hat has always been on. When I assess any website, I focus on SEO as much as your design, your User Experience, and ADA compliance and general accessibility. I’m...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King! Email Energizes Your Content Marketing Strategy A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to brew in...

4 things you should expect from your Woo payments provider P

Let’s talk WooCommerce payments providers. The payment process is one of the most critical parts of the online shopping experience—your customer has browsed your store, made their selections, and is ready to checkout. It’s time to get paid! Now all you need is a...

4 steps to increase sales in 2021 P

To call 2020 a turbulent year for business would be a severe understatement. With an evolving set of rules by various state and local governments, businesses are having to think on their feet and take drastic steps to increase sales to stay afloat. By August 2020, 29...

How to Create an Automated Workflow Without Coding

How Twitter Can Help You Promote Your Blog

How Your Tweets Quickly Tell Your Amazing Story Twitter, the short messaging service is the second largest social media network, ranking just behind Facebook. Over 330 million people use Twitter regularly with over 930 million Tweets every day.Twitter...

How Mobile Messaging Can Engage Your Customers P

How Can Your Mobile Messaging Increase Customer Engagement? Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions. Your visitor lists help you establish an ongoing relationship with your...

6 Best Practices for Purchase Order Management

Purchase orders play a key role in ensuring you have the goods and services you need to run and grow your business. And you likely already have a process in place to complete, send, and get them signed. But, while relying on a manual purchase order process may have...

Email is the Foundation of Your Digital Marketing Strategy *

Why Doesn't Email Get the Respect it Deserves? You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy. Of the items mentioned, do you know what is the most overlooked...

How to Make Your Content Amazing by Analyzing It

We All Feel That Our Content Matters As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds. Admit it, we all worry because everything we produce will be ranked by GOOGLE! Whether our content...

Sell your products on Amazon, Etsy, eBay and Google

This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020. We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are...

What is user-generated content and can it help your business? P

This article was originally published on Oct. 1, 2018, and updated on April 21, 2021. It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from...

Landing Pages Energize Your Email Lead and List Building

Landing Pages Capture Leads and Grow Your Email Lists Capture Leads Using Diverse Landing Page Types For the purposes of online marketing, a web page which appears as a result of a web search is commonly referred to as a landing page. You may also...

How Using Data Analysis Can Make Your Content Amazing P

Changes coming to Google Search in June 2021 P

Starting in mid-June through August, Google will be bringing page experience to Google Search. Things that make a website great to use — like page speed, stability, and mobile-friendliness — will be playing a contributing factor in how your website ranks on...

How to make data-driven decisions using Google marketing tools

This post was originally published on Oct. 4, 2018 and was updated on August 31, 2020. When it comes to marketing, data allows your business to tell its story in the most effective way possible. Google marketing tools help businesses operating in virtually every...

How to Use Emotional Triggers to Hook Your Subscribers *

Use These 7 Emotional Triggers to Hook Your Subscribers We've all received email newsletters. We'll discuss why some of the most successful ones have large numbers of subscribers. How do they set themselves apart and achieve success. I've never...

Compose Your Blog Post Outline to Organize Your Content

Outline Your Blog Post Outlining my blog post is when I list the main points I want to teach someone in my post. It doesn’t require a lot of writing here. It’s normally just the main points in a Word document on my computer. During this process I am...

Making the most of Miami’s micro-business economy

For the last five years, Dan Grech has been teaching entrepreneurs in Miami how to use the internet to grow their businesses. His clients are as eclectic as the city itself, ranging from long-established restaurants and hip new bakeries in need of a digital presence...

How Influencers Can Help You Crush Your Competition? *

Stay Competitive in the Growing World of Influencer Marketing It seems as if Influencer Marketing is everywhere. Just this week, I read and commented on two pieces about Influencer Marketing. One of these from Jeff Epstein was called "How to Stay...

What Is Workflow Software? Everything You Need to Know

Are you or your organization losing valuable productivity to repetitive, error-ridden, manual processes? Perhaps you often find yourself… filling out the same information over and over again across multiple documents; emailing back and forth to correct errors,...

Don’t Scare People Off Your Blog by Making These Gaffes *

Stop Sabotaging Your Blogging Effort We've all heard the chatter focused on blogging. Many marketers have found that blogging is a great way to attract visitors to their business. Providing interesting and informative content is a great way to...

Opt-in Email’s Build Your Digital Marketing Strategy Lists

What is Opt-in Email? Opt-in email is a term used when someone is given the option to receive email. Typically, this is some kind of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is...

7 Ways to Build a Community Around Your Blog

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 61 of the ProBlogger podcast. Last week I talked about building a community around your blog, and how it can benefit you as much as it can your readers....

What’s new in Websites and Marketing

Social distancing is in, and so is creating dynamic and engaging websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features,...

How and why you should prioritize clients during a crisis

The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media. One thing has become clear:...

How to Get Awesome Results Writing a Blog Series

Why Should You Write a Series for Your Blog? Have you ever written a series of posts for your blog? That's a set of posts about the same topic which you purposely linked together. If you haven't, writing a series for your blog could be a great...

Why WordPress? 7 benefits of WordPress websites P

This post was originally published on July 1, 2019, and was updated on March 26, 2021. Why WordPress? I’ve been a professional blogger working on more than 100 clients’ blogs in the last 10 years, as well as posting to my own work and personal blogs, and I say this...

What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO. First, we’ll gain an understanding and...

How you can increase your average order value

When you have an ecommerce store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store. By increasing your AOV you...

Your Complete Guide to Content Search Engine Optimization P

Content creation not showing the results you were promised? Coming up with new ideas taking up too much of your time? A steady 30-day dosage of website content optimization can help. This guide will walk you through the reasons why marketers are pivoting from...

Tips to Develop the Business Plan Your Business Needs *

Why You Need a Business Plan A Business Plan is more than than it appears to be, it's not just something you need if you are looking for business capital. A thoughtfully done business plan provides the blueprint for any companies existence and...

How Soil Carbon Sequestration applies to agriculture

The need to stabilize greenhouse gases in the earth’s atmosphere is the great environmental challenge of this century. Approximately two-thirds of the total increase in atmospheric CO2 is the result of burning fossil fuels, with the remainder coming from soil loss due...

Ask Questions on Your Facebook Page to Get More Comments

How Asking Questions on Facebook Gets More Comments As a business owner, I hope you have made the choice to build a Facebook presence for your business. It makes sense if you want to reach your target audience, engaging them and making a lasting...

10 small business SEO tactics that you can do in-house

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your...

11 tips for better local business search ranking *

If you have a physical business location, you should have one major priority when it comes to your online presence — showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if you’re located in Tampa, Florida....

What Effect Can One Person Have to Make the World Green? *

What can One Person do to Make a Difference? We all have to accept one basic truth. A lot of the actions and behaviors that we take in our lives add greenhouse gases to the atmosphere. But it's not entirely our fault. How we live today has...

How to use cause marketing to promote your brand P

As a Big Why Business Founder, you feel passionate about the causes you support and the issues you’re trying to change. Conscious consumers share that passion, making those causes the perfect connection point to get their attention, engage them in conversation and...

How to Buy the Best Social Management Tool for Your Business *

5 Questions to Ask Before Buying a Social Management Tool You need the right tools to run a successful social media campaign. Attempting to do everything manually, you’ll spend your days trying to keep up with all of your social media accounts. You...

5 Procurement Best Practices to Streamline Purchasing

Do you need to streamline procurement in your organization? Are you wondering what best practices would help you improve purchasing processes further? Well, I can only imagine the weight on your shoulders. Your company needs to source goods and services to deliver...

How to optimize YouTube videos for increased exposure P

One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny...

Should I Disable or Keep Comments on My Blog?

Do I Want to Keep My Blog Comments Alive? You're thrilled when you get a comment from someone about one of your blog posts. At least when you were just starting out. You were excited that people were reading your posts and cared enough to leave...

3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Will Talk About Your Business, While 1 Type Never Will Have you ever wondered why some companies consistently earn free publicity from customers who gush about them? While many brands exist in relative obscurity wishing that...

See How Customer Surveys are the New End to the Work You do

It's Amazing What Comes Up in a Conversation About Customers I was at a Winter Park Bloggers & Social Media Meetup and while waiting for the program to begin was chatting with several other members. Being business owners we were discussing...

Why You Should Diversify Your Traffic Sources P

"Never have all your eggs in the same basket." We're all familiar with that old adage, but it's message is especially true today. If there’s one thing we can all learn from Facebook’s recent spat with the Australian Government, it’s that you should never rely on a...

How to respond to comments and console unhappy clients P

Let’s get real: In the web design world, complaints come with the territory. If you’re selling a product or service based on creative design and interpretation, you’ll eventually encounter an unhappy client. And keeping clients happy is key to providing exceptional...

How to Get More Subscribers, Followers and Connections

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger. Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

Mobile Accessibility Can Make or Break Your Business

Accessibility

The pandemic has changed people’s lives – and it has changed business as well. We are now witnessing tremendous growth in the number of people using digital channels – in times of social distancing, digital often becomes their only choice. Lots of daily activities...

Is Your Pinterest Marketing Strategy Working?

Marketing

Why it’s important to practice reputation management

Brand Marketing

What is reputation management? Have you ever wondered, “How can I get rid of this negative review?” or “I visited my Yelp profile and it says I have a 2-star rating. I didn’t even know I was on Yelp!” This might be a good time to discuss reputation management....

How to use user-generated content to grow your revenue

Content Marketing

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

7 Common Pinterest myths debunked

Today I want to take a look at 7 of the most common rumors that float around regarding Pinterest and determine the truth about them. You might have heard and believed these to be true, however we are dismantling them, so that you can continue to create great content...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

START TODAY FOR FREE

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

START TODAY FOR FREE

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

IAA BETTER BUSINESS ALLIANCE

IAA Better Business Alliance

Categories

IAA Better Business Alliance