IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

What is encryption and how does it work?  *

  The practice of protecting sensitive information with codes and ciphers is thousands of years old. Today, it’s a technical art form that secures digital data that is being sent, received or stored. Better known as encryption, this protection method masks...

How Content Blogging for Your Business Can Improve Sales

How Great Content Can Improve Your Sales   Blogging is about teaching people who are interested in your industry.  It's important for your business to be better at teaching than everyone else in the world.  You need a strategy which possesses a...

Honesty is an Amazing Skill Worth Mastering

It Was the Right Thing to Do   Customer Service is something most companies pay a lot of attention to.  When it comes to taking care of customers, sometimes people go a little further than expected.   When asked why, their response is often to say,...

How is Your Digital Marketing Energized by Amazing Content?

What is Content Marketing and Does it Matter?   Traditional marketers for many years have used content to disseminate information about a brand and to build a brand's reputation. A great early example of content marketing was Poor Richard's Almanac,...

Race to Zero Emissions: three campaigns you can sign today

In October 2018 the IPCC published a special report highlighting the need for us to stay below 1.5 degrees warming compared to pre-industrial times. Since this announcement, a plethora of campaigns and policies have been put forward across the globe, some more...

Stay productive and connected using remote work apps *

During the COVID-19 pandemic, the number of people working remotely has doubled.  Working remotely has become the ‘new normal. Whether you are working from home or ‘out of the office’, the right remote work apps can help you keep your operations running smoothly....

8 Tips for Busy Bloggers – How to Make the Most of Your Time

The post 8 Tips for Busy Bloggers – How to Make the Most of Your Time appeared first on ProBlogger.  This post is based on episode 82 of the ProBlogger podcast. Finding time to blog when you’re already juggling work, family and other commitments is one of the most...

Engage Your Visitors by Selecting the Best Blog Category *

How to Choose Categories for Your Blog   What are Blog Categories?   Blog Categories are used to sort and group content into different topics sections.  A blog publishing content on a variety of topics can divide their website into sections using...

How You Can Turn Your Blog Posts Into Landing Pages *

Can Your Blog Post Act as a Landing Page What is a Landing Page?   There are two types of landing pages in common use, reference landing pages and transactional landing pages.  Both types are useful, however it is the transactional landing page which...

Essential tech to grow your ecommerce business

Consumers’ shopping habits have transformed over the years, with more shoppers going online to buy. And even with an uncertain economy, opportunities to grow your ecommerce business continue to abound. Figures from eMarketer show online sales will exceed $700 billion...

Your Complete Guide to Content Search Engine Optimization *

Embrace Content Optimization This is your guide on how to optimize your content for SEO and Links.  Content marketing has already solidified its stature as a powerhouse in the digital marketing realm.  Now it's time to actually get all the help you can out...

How to Create an Automated Workflow Without Coding

Every organization has its own set of workflows for everyday tasks. These workflows used to rely on paper forms, ledgers, and inter-office memos. Most teams have now “progressed” to using Excel and email. While it’s better than physical paper, email-based workflows...

How You Can Use Networking to Promote Your Amazing Blog P

Let’s Turn Our Attention to Networking for Blog Promotion   What is Networking?  A quick online search found the following definition which I feel is pretty appropriate.  Networking is “the action or process of interacting with others to exchange information and...

Is your tree planting scheme really green? P

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and...

5 best WordPress plugins for selling digital courses

With a pandemic currently disrupting in-person learning and conference events, digital learning has taken a center stage. And with over 455 million websites using WordPress, many educators are looking to leverage their existing WordPress sites for digital learning....

Can You Name Ten Reasons Your Customers Do Business With You *

Can You Give Me Ten Reasons to do Business With You?   It's a very valid question that you should ask yourself.  Can you give me ten reasons I should do business with you or your company?  I’m talking about good reasons that have substance and are...

How to acquire a domain you don’t own *

  Remember that one time that you thought of that perfect domain name for your new venture, and when you went to register it, it was already taken? Seeing that message can be really discouraging. And it, unfortunately, happens fairly often. The next time you see...

Research shows that women make great CEOs P

This article was originally published on March 1, 2017 and updated on March 8, 2021. In 2020, Fortune reported that the number of women running America’s largest corporations had hit a record high. There are now 37 women CEOs leading Fortune 500 companies, increasing...

How to Build Stronger Business Relationships in 5 Easy Steps

You See How to Build Stronger Business Network Relationships Networking, some people hate it, and some people love it.  We can agree that networking is one of the most important business skills that you need to develop.Let's look at a strong testimonial...

3 ways to be profitable during the COVID-19 pandemic

The COVID-19 pandemic has impacted nearly everyone on the planet in some way. One of the hardest-hit groups is small business owners, with recent reports showing that more than 100,000 small businesses have closed permanently due to the pandemic. And if your business...

Consumer sustainability trends to watch in 2021 P

The events of 2020 accelerated consumer sustainability trends that had already been starting to emerge across many different markets. Despite being one of the most unpredictable years ever, it helped create greater public awareness of sustainability and deepen...

Responsible Sustainability is Your Business Success Story

Business Has a Sustainability Role It's become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are comfortable...

5 Easy Steps to Creating Loyalty in Your Brand P

You Can Easily Achieve Brand Loyalty   Customer loyalty is the key to your brand’s success.  That’s why companies work so hard to build their brand.  It’s all about creating loyal customers.  Some companies have a reputation that brings their customers back,...

5 post-pandemic business ideas fill needs

  The COVID-19 pandemic have been devastating. From health concerns to the economic downturn, we experienced it all. Luckily, as vaccines continue to roll out and the world starts to normalize again, a plethora of business ideas for post-pandemic opportunities...

11 Quick Tips for Writing Compelling Blog Posts P

  Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

5 marketing resolutions for 2021 P

Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your...

How to apply for awards and stand out like a pro P

Even if you prefer to stay out of the spotlight and let your web design work speak for you, a relevant award can bring with it a number of benefits. Anyone who makes a living in the digital space should, at some point, look at how to apply for awards for their...

How to Go Paperless in the Office P

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient -- they impede productivity, result in higher costs, and even pose security risks. That...

How to Sales Prospect in the Age of Digital Relationships

A Sales Relationship Used to Begin With a Smile and Handshake   Two components of reliable relationship building in sales used to be a smile and a handshake.  Things have certainly changed in the digital world.  So many of today's interactions take...

How to scan for WordPress vulnerabilities with WPScan P

This post first appeared May 7, 2021 on the Sucuri blog. In this post, we look at how to use WPScan. The tool provides you a better understanding of your WordPress website and its vulnerabilities. Be sure to check out our post on installing WPScan to get started with...

5 Easy Steps to Make Your Content Marketing Better

Great Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and target...

How to Create Dynamic Forms with No Code P

Dynamic forms are the lifeblood of most automated business processes.  You can customize them to perform calculations, populate fields from a database, and validate form submission data. You can even incorporate them into automated workflows. So why aren’t more...

6 Best Practices for Purchase Order Management

Purchase orders play a key role in ensuring you have the goods and services you need to run and grow your business. And you likely already have a process in place to complete, send, and get them signed. But, while relying on a manual purchase order process may have...

How to install WooCommerce on WordPress: A quick guide

Editor’s note: GoDaddy’s new WordPress Ecommerce hosting comes with WooCommerce preinstalled and $3000 worth of free premium extensions. Due to the COVID-19 (coronavirus), many small businesses have had to minimize their hours or shutter their brick-and-mortar...

5 Tips from Full-Time Bloggers P

The post 5 Tips from Full-Time Bloggers appeared first on ProBlogger.   This post is based on episode 155 of the ProBlogger podcast. About five years ago I started using a new piece of software for creating and distributing surveys. As you probably know, I’ve...

How Your Digital Marketing Strategy Build’s Your Brand P

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It’s how you build the brand that your customers trust and engage with.  You need to monitor your...

How to Get More Comments on Facebook by Asking Questions

How Asking Questions on Facebook Gets More Comments   As a business owner, I hope you have made the choice to build a Facebook presence for your business.  It makes sense if you want to reach your target audience, engaging them and making a lasting connection....

How to Get Started With Digital Transformation in Education

Technology has played a critical role in education. Teachers can supplement instructional materials with videos and students can connect online for remote learning. However, many institutions are still bogged down by manual processes. Examples include student...

How to write winning award submissions P

Winning awards for your positive impact is an important part of running a Big Why business – and to do that, you need to know how to write winning award submissions! Not all Big Why business founders realise this – but you can (and should!) nominate yourself for...

What you need to know before you pick a domain name P

This post was originally published on April 24, 2019, and was updated on March 24, 2021. Whether it’s for a business or blog, or you just want your own slice of the internet, your domain is your digital address online. If your domain is your address, your domain...

Today’s the First Day of Your New Digital Marketing Strategy

Your Digital Marketing Future Begins NOW!   Being a business owner isn't easy, so much to do and so little time.  Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the...

How Microsoft Office 365 can help your company go green *

Why should you try to help your company go green? Perhaps a better question is, why should you care in the first place? Tony Robbins said, “By changing nothing, nothing changes.” Regardless of how you feel about this self-help showman, the man has a point. If nothing...

Everything you need to know about Amazon’s affiliate program

  Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for about 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website and sign up for the...

7 Easy Steps to Starting Your Own Blog P

This post was originally published on Jan. 20, 2016, and was updated on May 2, 2017, Jan. 10, 2018, Nov. 28, 2018, Jan. 7, 2020, and Feb. 17, 2021. When I started blogging in 2009, the market wasn’t quite as saturated with blogs as it is today. There also weren’t as...

How you can increase your average order value

When you have an ecommerce store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store. By increasing your AOV you...

How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website. As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule,...

9 Benefits [and 3 Costs] Of Building Community On Your Blog

Building Community On Your Blog Do you ever feel – as you blog – like you’re talking to an empty room? Day after day you publish posts only to have them greeted by…. If that is how you feel – then you’re not alone. In fact one of the most common questions that I hear...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer...

4 SEO Tactics That Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....

How to Influence Purchasing Decisions in 5 Easy Steps

What is the Potential of Social Media Marketing?   Are you wondering whether your social media marketing has any real impact on consumer purchasing decisions?  Do you sometimes question the actual impact of social media marketing on buying decisions?...

How to Create Products and Sell Them on Your Blog

The post How to Create Products and Sell Them on Your Blog appeared first on ProBlogger. This post is based on episode 67 of the ProBlogger podcast. This week I want to talk about creating a product for your blog. Last month I talked about my various profit streams,...

The meaning behind 1,000 mango trees

As a small business owner, it’s easy to feel like you’re too small to make a real difference – especially when the problems in the world feel so large (and sometimes far away). But with a community of friends by your side, a big vision... The post The meaning behind...

IPG Mediabrands Sustainability Case Study

IPG Mediabrands Case Study Team work to achieve a sustainable organisation Net savings of £280,000 achieved through utility and road travel efficiency measures Green Element are experts in their field, and the team go above and beyond to help us meet our targets and...

How You Can Create Shareable Images People Love

What is visual content marketing?   Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

Learn How to Avoid These 11 Website Design Mistakes *

11 Common Web Design Blunders to Avoid   You have to wonder, with all the websites on the Internet, and hundreds if not thousands more created every day.  What does it take to create a good website? Building a website can be difficult itself, but the...

The Secret to Writing Effective Sales Copy

The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell...

Optimize Your Social Media For More Traffic and Engagement *

In past posts I’ve been talking a lot about email lists.  How to grow them, incentives you can use to grow them, and even how to take advantage of them using autoresponders. But this week I want to talk about social media, and how you can use it to get even more...

How to network remotely with other business owners

Business owners who have mastered networking already know the value of it. We attend networking meetings, Chambers of Commerce events and business after-hours events. We’ll even talk to complete strangers in coffee shops. That’s because good networking done properly...

How is Coronavirus affecting the Environment?

By now we are all familiar with the devastating effect on health that has resulted from coronavirus. The virus, originating in Wuhan, China, has spread into a global pandemic. The restrictions introduced in multiple countries have led to a significant lifestyle change...

How to Manage the 7 Most Common Procurement Risks

In life or in business, risk-taking has benefits and may even be an essential ingredient of success. Quite the opposite when it comes to procurement – the last thing you want is risk. A smoothly-functioning procurement process means standardized, reliable...

6 marketing trends to watch for 2021

2020 was a chaotic year, especially when it came down to traditional marketing strategies. But while we saw plenty of business and marketing changes in 2020, it’s time to also look at new trends emerging for 2021. Here are six key marketing trends to watch for your...

How Important Facebook Features Help Marketers Succeed *

Discover the Facebook Features That Help Marketers Is using Facebook helping your Marketing?  Have you discovered the built-in Facebook functions that are designed to help marketers?  Would you like to streamline your Facebook marketing?In this article, we...

13 Ways to Lower Your Blogs Bounce Rate, and Why it Matters

Your Bounce Rate Measures Your Marketing Effectiveness   The bounce rate for a web page is an Internet marketing term used in web traffic analysis.  The bounce rate represents the percentage of visitors who enter the site and then leave or "bounce"...

How to Make Your Business Talkably Different

How to Make Your Business Talkably Different WORD OF MOUTH IS THE MOST IMPORTANT GROWTH LEVER THAT WE ALL TAKE FOR GRANTED This content was inspired by research and case studies contained in “Talk Triggers: The Complete Guide to Creating Customers With...

Stop Marketing, Your Social Media Must Work by Engaging

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product on your...

7 Workflow Optimization Tactics to Supercharge Your Whole Business

It’s 2020. We should be done with the days of paper trails, overflowing filing cabinets, and endless forms. But many organizations are still manually processing employee data, purchase orders, and other routine paperwork. By recognizing and eliminating manual...

The Complete Guide to Website SSL Certificates

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous...

Turning happy customers into customer advocates P

This post was originally published on July 13, 2018, and was updated on March 3, 2021. Need more business? Customer advocates are your key to more leads — and as a result, more revenue. Why? People are more likely to purchase a service or product based on a...

Social Media Analytics Give Your Business Creative Benefits *

Social Media Analytics Help Track Your Marketing Results It's important to track your results to determine how successful your social media efforts are.  The basic social media analytics software is good for tracking data such as likes, clicks, shares and...

Do You Know How to Measure Your Customer Retention?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter HOW TO MEASURE CUSTOMER RETENTION                       Get ready to do a little math. While not my...

20+ Ways Your Business Benefits From Using Social Media

How Can Social Media Benefit Your Business?   It's hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more...

How to create the Pinterest boards your business needs *

3 Parts of Pinterest boards We need to discuss the 3 main parts of every Pinterest board.   Pinterest Board Title.   Select a title that is search friendly by typing your suggested title into the Pinterest search box. If people are already searching those...

What Effect Can One Person Have to Make the World Green? *

What can One Person do to Make a Difference?   We all have to accept one basic truth.  A lot of the actions and behaviors that we take in our lives add greenhouse gases to the atmosphere.  But it's not entirely our fault.  How we live today has...

How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience?     What Is Your Target Audience?   With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that...

7 ways to start your 2021 business planning

Whether you’re ready or not, it’s time to start your business planning for 2021. Even if you’re a one-person business, don’t underestimate the importance of having a business plan for the next year to help guide your decisions and keep you on track, especially as we...

10 Steps to Get Your Site Properly Indexed by Google

If Google Doesn't Index Your Site, You're Invisible If Google doesn’t index your website, then you’re pretty much invisible.  To the rest of the world your site doesn't even exist.  You won’t show up in any search queries, and you have almost no chance of...

Opt-in Email’s Build Your Digital Marketing Strategy Lists *

What is Opt-in Email?   Opt-in email  is a term used when someone is given the option to receive email.  Typically, this is some kind of mailing list, newsletter, or advertising.  Without obtaining permission before sending email, the email is unsolicited bulk...

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

Five Easy Ways You Can Say Thank You to Your Customers P

Your Gift Should not be to Satisfy the Valentine Obligation   Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift.  Often these are sent out of a feeling of obligation.  I know a few people that if they don’t get their spouse some...

Where rural businesses can find support this winter

As 2020 comes to a close, an uncertain winter lies ahead across the United States. The coronavirus pandemic will continue during the winter months and entrepreneurs will be hunkering down to the best of their ability. This includes businesses in rural areas, which...

You See How Google Shows the Wrong Meta for My Site

If Google Shows the Wrong Meta Description For Your Site   There is nothing more annoying than taking the time to craft a great meta description for your web page, then having Google show a completely different description in the search result...

6 Step Guide to Performing Business Process Analysis

Organizations of all sizes depend on processes to get work done. These can be as simple as following up with a lead or as complex as sending a purchase order. Your organization likely already has processes in place for individual activities. But when was the last time...

5 Questions to Ask Before Quitting Your Blog

The post 5 Questions to Ask Before Quitting Your Blog appeared first on ProBlogger.  This post is based on episode 90 of the ProBlogger podcast. Over the past couple of weeks I’ve talked about two of the most important things you’ll ever do as an entrepreneur:...

3rd Step to Beating Writer’s Block: Getting the Words Flowing

The post Third Step to Beating Writer’s Block: Getting the Words Flowing appeared first on ProBlogger. This post is based on episode 86 of the ProBlogger podcast. For the past couple of weeks I’ve been talking about beating writer’s block. I’m sure every bloggers...

How to Increase Your Email List Subscriptions *

If you’ve read more than a handful of my posts then you’ll know how strongly I feel about having an email list for your blog. As far as I’m concerned, it’s of the best ways (if not the best way) to connect with your readers.  So yes, having an email list is important....

How Twitter Can Help You Promote Your Blog

How Your Tweets Quickly Tell Your Amazing Story Twitter, the short messaging service is the second largest social media network, ranking just behind Facebook.  Over 330 million people use Twitter regularly with over 930 million Tweets every day.Twitter...

How does Proactive Customer Service Help Your Business?

Your Customer Service Can’t Just be Reactive   Now that more interactions between customers and companies are taking place in public forums, being proactive has become increasingly important.  Today business has to contend with customer reviews coming via social...

Nine Ways I Avoid Blogger Burnout and Stay Inspired

What is Blogger Burnout?   I'm sure that most bloggers start off with a huge burst of energy and excitement.  I get a personal rush from putting my thoughts down and releasing them for the world to see.   For me blogging has come from learning so many new things...

Unique Selling Proposition’s Develop Personal Relationships *

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how...

10 best practices for website navigation

You may not know all the best practices for website navigation, but you can probably tell when they haven’t been followed. Have you ever landed on a website and been unsure of where to click in the top navigation? Or, felt overwhelmed by crammed stacks of links in the...

How to promote your blog on social media

Whether you’re blogging for business or blogging as a hobby that you hope to one day turn into a business, odds are you work really hard on the posts you create. When you put all those hours and energy into writing and working to promote your blog posts, there are few...

How to get more Google customer reviews

This post was originally published on March 7, 2018 and was updated on August 4th, 2020. Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same...

Keep customers watching with IGTV for business

If you’re anything like me, when trying to market your business, you’ll look for every possible avenue to get the word out about what you do and why people need it. You may already be using blogging, Facebook, podcasting, Instagram, Pinterest or a combination of all...

Webinar Series: eCommerce done right

With businesses all over the world rushing to start selling online, eCommerce is more important than ever. In our recent GoDaddy Pro webinar series, WooCommerce 101, we partnered with Gareth Allison and Jonathan Wold from WooCommerce to give a basic introduction to...

What’s new in Websites and Marketing

Social distancing is in, and so is creating dynamic and engaging websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features,...

Use 19 of the Best Royalty Free Stock Photo Sites for You

19 Free Stock Photo Websites for Royalty-Free Images   I got the terrific image above for free on Pixabay.  I don't know why, but for some reason many publishers continue to use cheap stock photography to represent their brand.  High-quality stock...

How Using Data Analysis Can Make Your Content Amazing P

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies...

How to drive more traffic to your site using Social Ads *

  In today’s digital world, social media is the key to small business success. But if you’re unsure of how to get your products seen on social media, we’re here to help. With social media ads, creators can now drive more traffic to their sites with this new...

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII)...

How to write product descriptions that increase sales P

  This post was originally published on June 24, 2019, and was updated on June 7, 2021. When it comes to setting up and managing an eCommerce business, learning how to write product descriptions may seem like a relatively simple task. On the flip side, if you...
Website Terminology Glossary: Hosting, Vol. 1 P

Website Terminology Glossary: Hosting, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

read more

Business Hosting: Cheat Sheet P

Business Hosting is the best of both worlds: web hosting simplicity, plus VPS power without needing to hire a server admin or IT pro. Scalability for your business — and revenue With plans that grow with you, Business Hosting offers the power to welcome a tidal wave...

read more
11 Tips to Help You Post More Consistently P

11 Tips to Help You Post More Consistently P

When it comes to blogging, consistency is very important. It keeps readers coming back, and ultimately determines whether or not your blog becomes one of the millions of blogs that have been abandoned over the years. However, knowing you need to be consistent is one...

read more

Research shows that women make great CEOs P

This article was originally published on March 1, 2017 and updated on March 8, 2021. In 2020, Fortune reported that the number of women running America’s largest corporations had hit a record high. There are now 37 women CEOs leading Fortune 500 companies, increasing...

read more

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

Accessibility Toolbar