IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

21 Ways Social Media Makes Your Business Better

How can Social Media Benefit Your Business?   Consider that there are now more than 3 billion using social networks across the globe.  And Social Media is their preferred method to engage with brands. It' not surprising that Sherpa Marketing found...

How WebP images speed up your WordPress website

  Using images in your website keeps the visitor’s attention and can help break up large amounts of text. Media can impact your website speed, search engine results, and more. Larger file sizes can mean longer load time. WebP images can speed up your WordPress...

How to create a customer care plan *

  What is a customer care plan? Customer care may sound similar to customer service, but the two are completely different aspects of running a successful website design or development business. Customer service refers to the support you provide your customers and...

How to Manage the 7 Most Common Procurement Risks

In life or in business, risk-taking has benefits and may even be an essential ingredient of success. Quite the opposite when it comes to procurement – the last thing you want is risk. A smoothly-functioning procurement process means standardized, reliable...

How to Get Awesome Results Writing a Blog Series

Why Should You Write a Series for Your Blog?   Have you ever written a series of posts for your blog?  That's a set of posts about the same topic which you purposely linked together.  If you haven't, writing a series for your blog could be a great...

How a Great Customer Experience Creates Brand Loyalty *

5 Ways to Create Customer Loyalty It's the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal...

What’s New in Websites + Marketing?

Editor’s note: GoDaddy GoCentral Website Builder is now Websites + Marketing — an all-in-one solution that integrates websites, digital marketing tools for your business and eCommerce tools with the guidance needed to achieve success. Every month, we create a list of...

How To Write Killer Blog Headlines That Benefit Your Readers P

It’s Hard to Define a Good Blog Headline   It’s not easy to define what makes a good blog headline.  However, you know it when you see it, because it grabs your attention.  Your blog headline has to grab your audiences attention.  The competition for your content...

Your Complete Guide to Content Search Engine Optimization P

Content creation not showing the results you were promised? Coming up with new ideas taking up too much of your time?   A steady 30-day dosage of website content optimization can help. This guide will walk you through the reasons why marketers are pivoting from...

How to be Different, Stand out, and Win

If You're Different, You Stand Out. And, That’s a Win   Over the years I’ve talked with many clients who are looking for ways to disrupt a competitor and/or win more business from existing customers. When we dig deep, I’ve found many clients are trying to compare...

How to Create an Automated Document Approval Workflow P

Organizations heavily depend on processes to get work done. Standard processes ensure that tasks like employee onboarding and procurement are completed in an efficient manner. But among the more time-consuming are document approvals. Certain documents, such as...

You Need to Know How to Write an Introduction That Engages

Write Your Blog Post Introduction   Your Blog Post introduction is your invitation to your readers.  Here is where you express "We Want You" to your readers and invite them to read your post.   Some bloggers prefer to write the rest of the post first...

11 Quick Tips for Writing Compelling Blog Posts P

  Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

How Your Customer Service Has Become Your User Experience *

Is Your User Experience the Best it can be?   Am I Keeping Up With New Innovations? As a business owner you may ask yourself, “What is changing in customer service?”  It's a rhetorical question, but one that is always on your mind.  What could you be...

You See How Google Shows the Wrong Meta for My Site

If Google Shows the Wrong Meta Description For Your Site   There is nothing more annoying than taking the time to craft a great meta description for your web page, then having Google show a completely different description in the search result...

Use These Customer Service Tales to Make Your UX Better

7 Unforgettable Customer Service Stories   Inspirational Customer Experience Stories   Why do consumers enjoy reading stories of great customer experiences?  It might be that these stories personalize your business and provide a constant reminder...

How to Choose the Right Social Management Tools for You

Choosing Your Social Media Management Tools   With the phenomonal growth of recent years it's not surprising how important Social Media engagement has become.  Social media offers the most effective way to reach a large and receptive audience.  The guidelines...

You Need to Know How Using Social Media Has Changed

Social Media Changes You Need to Make in a Coronavirus World   The Pandemic has turned our world upside down.  It's already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We're all asking many questions.  How can we stay...

How to write product descriptions that increase sales P

  This post was originally published on June 24, 2019, and was updated on June 7, 2021. When it comes to setting up and managing an eCommerce business, learning how to write product descriptions may seem like a relatively simple task. On the flip side, if you...

How to Create Your Social Media Visuals Without a Designer *

Create Eye-Catching Social Media Visuals Without a Designer Do you use visuals in your social media?  Would you like to have tools and tips to help you create images?  Discover how to you can create great social media visuals when you’re not a designer....

Why Does Your Amazing Customer Experience Seem Boring?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT                   Call me boring, but I...

Website Terminology Glossary: Online Marketing, Vol. 1  *

The post Website Terminology Glossary: Online Marketing, Vol. 1  appeared first on GoDaddy Blog. When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for...

How To Write Killer Blog Headlines That Benefit Your Readers

It's Hard to Define a Good Blog Headline   It's not easy to define what makes a good blog headline.  However, you know it when you see it, because it grabs your attention.  Your blog headline has to grab your audiences attention.  The competition for...

Create Brilliant Blog Post Titles to Attract and Engage Visitors P

Create Your Working Title   It’s wonderful to write great content, but it’s also important to get it read and ranked.  That’s why making your title memorable is so key to having it found during searches.  Titles are what sell’s your content. Titles represent your...

Honesty is an Amazing Skill Worth Mastering

It Was the Right Thing to Do   Customer Service is something most companies pay a lot of attention to.  When it comes to taking care of customers, sometimes people go a little further than expected.   When asked why, their response is often to say,...

How the WAVE Tool Enhances Your Web Accessibility

What is WAVE, and How Can it Help You?   WebAIM, the Utah State University Web Accessibility Project has released significant updates to their WAVE suite of web accessibility testing tools. These changes make WAVE a more powerful asset in helping you test and...

You See How Your Core Values Make Amazing Decision Filters

Are Strong Core Values Central to Your Company Culture?   Core values are what your organization believes in and stands for.  Core values are the principles and beliefs that guide an organization and it's employees.  Many organizations’ core values...

9 elements of an effective sales landing page

An effective sales landing page is essential if you are selling products or services online. The content and elements of a landing page can be the difference between an interested prospect clicking out of your website or continuing on to buy from you. So, what...

You See How to Turn Anticipation into Customer Acquisition

How to Easily Create Amazing Content for Audience Engagement   Creating consistently great content is every writer's biggest challenge.  It takes a lot of time and effort to develop content that informs and engages your audience.  That makes keeping...

Don’t Scare People Off Your Blog by Making These Gaffes *

Stop Sabotaging Your Blogging Effort   We've all heard the chatter focused on blogging.  Many marketers have found that blogging is a great way to attract visitors to their business.  Providing interesting and informative content is a great way to...

Design Your Social Media Images to Create Brand Recognition

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

What’s new in Websites and Marketing

Social distancing is in, and so is creating dynamic and engaging websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features,...

5 reasons to advertise with Google AdWords

One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly. How can marketers ensure that their...

Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is...

4 steps to develop your website strategy *

  A website is good for business. But, a strategic website that aligns with your business and marketing goals is great for business. Whether you are getting ready to launch a website or you already have an existing site, your business needs to develop a website...

Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn. Tell us about yourself. Who are you?...

Ensure That Sustainability is Part of Your Business Plan *

Inject Sustainability into Your Business Plan   Sustainability Can’t be an Add-on Sustainability can't be an add-on or simply tacked onto your companies business plan.  It needs to be infused into the core of your companies culture and central your the companies...

Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start

The post Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start appeared first on ProBlogger. This post is based on episode 87 of the ProBlogger podcast. While it’s relatively easy to include images, audio and even video in posts these days, most...

4 Ways to Make Effective Sales Prospecting Introductions

How Can You Get Those Important Sales Prospecting Introductions? You’ve researched all there is to know about the account, including the name of the contact to connect with first. Now, it’s time to reach out to them. Where do you start?According to Harvard...

How Great Blog Content Build’s Your Credibility and Brand *

Blog's Build Credibility Through Visitor Engagement   What is a Blog?   A blog is a discussion or informational website consisting of discrete, often informal diary like text entries which are referred to as posts.  Blogs are written in a style...

Learn How to Avoid These 11 Website Design Mistakes *

11 Common Web Design Blunders to Avoid   You have to wonder, with all the websites on the Internet, and hundreds if not thousands more created every day.  What does it take to create a good website? Building a website can be difficult itself, but the...

Tips to Develop the Business Plan Your Business Needs *

Why You Need a Business Plan   A Business Plan is more than than it appears to be, it's not just something you need if you are looking for business capital.  A thoughtfully done business plan provides the blueprint for any companies existence and...

Engage Your Visitors by Selecting the Best Blog Category *

How to Choose Categories for Your Blog   What are Blog Categories?   Blog Categories are used to sort and group content into different topics sections.  A blog publishing content on a variety of topics can divide their website into sections using...

4 things you should expect from your Woo payments provider  P

Let’s talk WooCommerce payments providers. The payment process is one of the most critical parts of the online shopping experience—your customer has browsed your store, made their selections, and is ready to checkout. It’s time to get paid! Now all you need is a...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer...

10 strategies to sell excess inventory

They say you can’t have too much of a good thing. But when you have excess inventory that you can’t seem to sell, you’ll probably beg to differ. One of the most important (and challenging) duties of small business ownership is effectively managing inventory. Managing...

10 tactics to turn impulse shopping into stone-cold sales

This article was originally published on Nov. 13, 2019. It was updated on Nov. 5, 2020. Impulse shopping is a phenomenon among digital consumers that’s only increased as we continue to stay at home and glued to our screens. You’ve likely experienced this scenario,...

The Better Business Alliance is Committed to Sustainability *

We Are Committed to Sustainability Concern for the environment and promoting a sustainability agenda are integral to the Better Business Alliance's activities and the management of our organization.  We follow and promote good sustainability practices....

Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

7 steps for measuring your impact

You might be one of those people that comes up with lots of barriers about why you can’t do impact measurement and management (IMM).  Maybe you say things like: It’s too time consuming It’s too complicated We don’t have the resources internally to do this... The post...

Narrow Your Customer Gap While Widening Your Business Gap *

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were...

You See You Should Never Have Told Me That

What Happened to Create a Problem Having Breakfast I was out of town and decided to go out to breakfast with some friends. The cafe was very crowded with their Saturday breakfast crowd.  There were eight of us, so we needed to have two tables pushed...

How to offer free shipping without hurting your bottom line

This post was originally published on Sept. 19, 2018, and was updated on Dec. 9, 2020. If you want your business to get ahead in the competitive ecommerce landscape, you might want to offer free shipping. Pricing changes, partnerships, and promotions are just a few of...

10 social media mistakes and how to avoid them

To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your...

How Your Digital Marketing Strategy Build’s Your Brand P

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It’s how you build the brand that your customers trust and engage with.  You need to monitor your...

Ensure That Sustainability is Part of Your Business Plan

Inject Sustainability into Your Business Plan Sustainability will be handled differently for different companies.  Whether your company is a startup or an established company reevaluating your business plans matters.  You need to identify what the source of the...

How Keyword Stemming Makes Your Marketing Better for SEO

Keyword Stuffing Used to be the Norm   Content writing years ago was much different than it is today.  Stuffing as many keywords as possible into your content was what everybody did.  The following type of sentence was the standard.  “Orlando Eye is one of many...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King!  Email Energizes Your Content Marketing Strategy   A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to...

Race to Zero Emissions: three campaigns you can sign today

In October 2018 the IPCC published a special report highlighting the need for us to stay below 1.5 degrees warming compared to pre-industrial times. Since this announcement, a plethora of campaigns and policies have been put forward across the globe, some more...

How to Create a Content Calendar for Your Blog P

The post How to Create a Content Calendar for Your Blog appeared first on ProBlogger. This post is based on episode 76 of the ProBlogger podcast. Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But...

11 SEO Ranking Tips to Make Your Long Form Content Engaging

Optimize Your Content for SEO Ranking   Have you ever written an eBook or any blog post content of 4000 words or more? If you haven’t, you probably don’t understand the benefitsof writing longer posts and may think that it’s just a waste of your time....

Cities with more diversity have more online micro-businesses

Amber Khan-Robinson, the daughter of the first African American athletic shoe designer in the U.S., has always had entrepreneurship in her blood. So when she was looking for ways to keep her three children from staring at screens all day, she decided to help them...

How domain authority can enhance your search visibility *

This post was originally published on Aug. 14, 2019, and was updated on March 26, 2021. Why should you care about domain authority? By now, you realize just how important it is for your site to be visible in search engines. Search engines like Google are the primary...

8 Workflow Examples to Get You Started Today

Companies everywhere are embracing automation technology and transforming their tedious, time-consuming, manual processes into streamlined, easy-to-use, automated workflows. They’re doing this to reap the many benefits of automation technology. These benefits include...

7 resolutions for eCommerce businesses in 2021 P

2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?)...

Website Terminology Glossary: Website Builders, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

Use 19 of the Best Royalty Free Stock Photo Sites for You

19 Free Stock Photo Websites for Royalty-Free Images   I got the terrific image above for free on Pixabay.  I don't know why, but for some reason many publishers continue to use cheap stock photography to represent their brand.  High-quality stock...

How Emotional Ads Work Best to Engage Your Customers *

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous "duhhhh!" when they read that. You might find it...

Build and use your ideal customer profile and personas

One of the first questions that a marketing or business consultant will ask you is, “What is your target market? Have you developed an ideal customer profile? Who are your personas?” If you haven’t defined them yet, you’ll probably hop to Google to figure it out. But...

How to Make Your Content Amazing by Analyzing It

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content...

Will Sustainability Growth be Destroyed by New BioPlastics?

What are BioPlastics? Bioplastics are plastics made from renewable biological sources, whereas traditional plastics are made from fossil fuels.  Are Plant Based Plastics Our Environmental Answer?   Since about 40 percent of the plastic produced is used in...

Why is it important for you to engage with sustainability? P

On a personal level, it’s often more expensive and less convenient to make eco-friendly choices. For companies, sustainability can feel like the great unknown, fraught with risks and challenges… 🚫 It’s complicated, technical and difficult to navigate. Your leadership...

20+ Ways Your Business Benefits From Using Social Media *

How Can Social Media Benefit Your Business?   It’s hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more people...

What is a meta description? P

This post was originally published on June 11, 2019, and updated on March 22, 2021. What is a meta description, exactly? If you’re creating a website from scratch and using a standard website builder, you might see a space available for a meta description on every...

How Critical is a Blog to Your Business Success?

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

A beginner’s guide to planning a side hustle

This post was originally published on Feb. 9, 2018, and was updated on June 6, 2019 and Sept. 8, 2020. Sadly, it’s rare to find a day job that is both fulfilling and pays well. Add the current economic insecurity on top of that and you might have a sinking feeling in...

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.”...

How to improve your international SEO and grow search traffic

Editor’s note: The following is a guest post from our friends at Weglot. International SEO is the practice of translating your original site content into different (often multiple) languages and optimizing it for SEO to bring in targeted search traffic. By optimizing...

7 marketing tactics that embrace content entrepreneurship

  There's a common catch phrase that most of us are aware of.  “If you write it, they will come.”  Too bad that's not always the case.  This is especially true if your goal is to move beyond blogging to content entrepreneurship Bloggers who embrace content...

Why Marketing’s Future Is Embracing Artificial Intelligence

Is AI Marketing's Future? Balancing analysis and execution has always been part of the marketing equation.   Moving into the digital age marketing has only become more complicated, especially with the growth of social media's influence.  However, the...

Embrace Being Green With These Practical Energy Saving Tips

Adopt Energy Saving Tips for Your Home and Business We all understand that we have an impact on our environment and the costs involved.  It's natural to seek ways that you can save money.  In this article I'm going to talk about several simple and...

5 key areas to cover in a business plan’s financial projections

Drafting the financial projections within a business plan takes a bit of time and data referral to properly detail information as it pertains to your startup’s finances. Are you unfamiliar with what it means to cover your business plan’s financial projections? We’re...

Making the most of Miami’s micro-business economy

For the last five years, Dan Grech has been teaching entrepreneurs in Miami how to use the internet to grow their businesses. His clients are as eclectic as the city itself, ranging from long-established restaurants and hip new bakeries in need of a digital presence...

How to Promote Your Blog Using Facebook, A Quick Guide

Facebook – The Most Popular Social Network   Facebook is the premiere global social network and ranks number one  among the most popular social networks worldwide.  With 2.3 billion users worldwide, Facebook logs over 7.2 billion page visits every...

How Your Digital Marketing Strategy Build’s Your Brand

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It's how you build the brand that your customers trust and engage with.  You need to...

9 Blogging Hurdles I’ve Faced and Cleared as a Blogger

The post 9 Blogging Hurdles I’ve Faced as a Blogger and How I Got over Them appeared first on ProBlogger. This post is based on episode 57 of the ProBlogger podcast. Today I want to talk about nine hurdles I’ve faced as a blogger, and how I got over them. While you...

How to Create More Anticipation on Your Blog

Here are a Few More Ways to Create Anticipation on Your Blog   Over the last couple of weeks I’ve been writing about how you can grow the numbers of subscribers to your blog.  Lets take a quick look back:   Four days ago I revealed how I build my...

7 Ways to Build a Community Around Your Blog

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 61 of the ProBlogger podcast. Last week I talked about building a community around your blog, and how it can benefit you as much as it can your readers....

Embrace Personalization and Win The Social Media Data War!

It's a Fight to the Death!   You're in a fight , and it's your brand vs. your competitors and your business survival at stake.  The old rules don't apply anymore because today it's a 24/7 battle to beat your competition and and serve the customers looking for...

How Influencers Can Help You Crush Your Competition? *

Stay Competitive in the Growing World of Influencer Marketing   It seems as if Influencer Marketing is everywhere.  Just this week, I read and commented on two pieces about Influencer Marketing.  One of these from Jeff Epstein was called "How to Stay...

5 WordPress accessibility tools to improve websites

  We have a lot of important objectives — from making sure a website is mobile and desktop friendly, to ensuring it is fast, looks good, and is user friendly. However, an important aspect that can often be overlooked is finding the right WordPress accessibility...

How to Build Stronger Business Relationships in 5 Easy Steps

You See How to Build Stronger Business Network Relationships Networking, some people hate it, and some people love it.  We can agree that networking is one of the most important business skills that you need to develop.Let's look at a strong testimonial...

How to Build Your Content Experiences in 5 Easy Steps

Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and...

You Need to Know, Blog Anonymously or Use Your Name

In the World Today, Blog Anonymously or Use Your Real Name One of the decisions you face when starting a blog is whether or not to use your real name.  It can be a tricky decision, because there are pros and cons to whatever you decide.You can choose...

Do you need a social media makeover for your business? *

Today, social media is an essential part of every entrepreneurs day.  But, it’s a waste of your valuable time if you’re using it improperly. Social media is your path to standing out from the crowd and being recognized.  Strong design is essential for both of these to...

5 ways to communicate with customers about COVID safety

This article originally published on GoDaddy’s OpenWeStand.org website. As a small business owner, you likely had to change several aspects of your operations because of COVID-19. From protecting your employees to enforcing social distancing, 2020 has been a learning...

COVID19 – How to Approach Blogging Through This Crisis

The post 280: COVID19 – How to Approach Blogging Through This Crisis appeared first on ProBlogger.   Full Transcript Expand to view full transcript Compress to smaller transcript view Hey there friends, it’s Darren Rowse from ProBlogger here. Welcome to episode...

How you can increase your average order value

When you have an ecommerce store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store. By increasing your AOV you...

Is Your Company Customer Focused or Operations Focused *

Is Your Business, Customer or Operations Focused?     Give Your Customer's a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the...

15 Tips to Hook Readers into Your Blog P

With so many blogs out there (not to mention all the other types of websites), you’ve only got a few seconds to convince a first-time reader that yours is worth coming back to. So how do you do that? By hooking them quickly with your blog’s design and content. And...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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