IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

Opt-in Email’s Build Your Digital Marketing Strategy Lists

What is Opt-in Email?   Opt-in email  is a term used when someone is given the option to receive email.  Typically, this is some kind of mailing list, newsletter, or advertising.  Without obtaining permission before sending email, the email is...

7 Important Content Writing Tips for Creating Better SEO *

Target Your SEO Copywriting SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of...

47+ Email Best Practices to Help Your Marketing Succeed

Great Emails Combine Intelligence with Sincerity   There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI.* It’s one of the earliest...

8 Reasons Why You Should Add a Newsletter to Your Blog

How Can a Newsletter Grow Your Blog Community?   When thinking about using a newsletter to build my email list for marketing there are many questions I asked myself about it's effectiveness. My questions about newsletters as a viable medium for marketing include:...

Five Easy Ways You Can Say Thank You to Your Customers

Your Gift Should not be to Satisfy the Valentine Obligation Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift.  Often these are sent out of a feeling of obligation.  I know a few people that if they don’t get their spouse...

You must use strong password security and password managers

In the spirit of National Cyber Security Awareness Month (NCSAM), let’s talk about a security basic that many people overlook: passwords. These are one of the most fundamental aspects of website security, yet we too often see webmasters taking a lax approach to secure...

How You Can Build Your Brand Using Digital Marketing

Landing Pages Help You Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It’s how you build the brand that your customers trust and engage with.  You need to monitor your...

Social Media Analytics Give Your Business Creative Benefits *

Social Media Analytics Help Track Your Marketing Results It's important to track your results to determine how successful your social media efforts are.  The basic social media analytics software is good for tracking data such as likes, clicks, shares and...

7 Process Improvement Steps to Streamline Your Business

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain.  Take onboarding, for example.  If your delivery firm...

Why it’s important to practice reputation management

What is reputation management?   Have you ever wondered, “How can I get rid of this negative review?” or “I visited my Yelp profile and it says I have a 2-star rating. I didn’t even know I was on Yelp!” This might be a good time to discuss reputation management....

Email is the Foundation of Your Digital Marketing Strategy *

Why Doesn't Email Get the Respect it Deserves?   You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy.  Of the items mentioned, do you know what is the most overlooked...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement?   Do you keep text and image updates separate in your content?  Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual...

Write Conversational Content for Marketing Engagement

A Conversational Marketing Primer for Marketing and Sales Teams appeared first on Alexa Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you...

Create Stories That Engage People and Move Them to Act

Create Stories That Engage and Educate Do you use stories to engage and educate your audience?  Would you like to see how powerful stories can be?This article should help you discover how to create stories for your business that move people to act.  One of...

How Critical is a Blog to Your Business Success?

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

How to Use Emotional Triggers to Hook Your Subscribers *

Use These 7 Emotional Triggers to Hook Your Subscribers   We've all received email newsletters.  We'll discuss why some of the most successful ones have large numbers of subscribers.  How do they set themselves apart and achieve success. I've never...

Sell your products on Amazon, Etsy, eBay and Google

This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020. We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are...

What Google’s Core Web Vitals can do for small business P

  Core Web Vitals is now a ranking factor in Google’s algorithm. Small businesses in particular need to be aware of the changes being made with Google’s Core Web Vitals and we’ll give you some helpful tips to pass these important page experience metrics. This...

How to Develop and Sell Membership Website Subscriptions P

A 7-step process detailing how to develop, launch, and create a robust membership website subscription product that practically sells itself If you’re one of the hundreds of magazine publishers who are still giving away your magazine content, it’s probably time to...

How to Create Dynamic Forms with No Code P

Dynamic forms are the lifeblood of most automated business processes.  You can customize them to perform calculations, populate fields from a database, and validate form submission data. You can even incorporate them into automated workflows. So why aren’t more...

5 Bad Habits You Should Ditch in the New Year

It’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to...

How to Create a Content Calendar for Your Blog P

The post How to Create a Content Calendar for Your Blog appeared first on ProBlogger. This post is based on episode 76 of the ProBlogger podcast. Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But...

How to optimize YouTube videos for increased exposure P

One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny...

How to use coaching as a leadership technique P

Employee development is a powerful tool for business owners. According to LinkedIn’s 2018 Workforce Learning Report of 4,000 professionals, 94 percent of employees would stay at a company longer if it invested in their careers. One great way to invest in your team is...

7 Common Pinterest myths debunked

Today I want to take a look at 7 of the most common rumors that float around regarding Pinterest and determine the truth about them.  You might have heard and believed these to be true, however we are dismantling them, so that you can continue to create great content...

How Text Messages Can Improve Your User Experience P

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our customers and...

10 best practices for website navigation

You may not know all the best practices for website navigation, but you can probably tell when they haven’t been followed. Have you ever landed on a website and been unsure of where to click in the top navigation? Or, felt overwhelmed by crammed stacks of links in the...

Stay productive and connected using remote work apps *

During the COVID-19 pandemic, the number of people working remotely has doubled.  Working remotely has become the ‘new normal. Whether you are working from home or ‘out of the office’, the right remote work apps can help you keep your operations running smoothly....

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

How to anticipate needs using consumer psychology P

Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key...

Mobile Accessibility Can Make or Break Your Business

The pandemic has changed people’s lives – and it has changed business as well. We are now witnessing tremendous growth in the number of people using digital channels – in times of social distancing, digital often becomes their only choice. Lots of daily activities...

Practically Green Changes Employee Behavior Via Video Games *

An Epiphany Led to Using Games for Training   Several years ago, Susan Hunt Stevens had an epiphany. "I had all these light bulbs go off in my head" about Web-based ways to help people reach their sustainability goals, the CEO of Practically...

You Need to Know if Your Customer Experience Costs You P

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer Experience.  Your...

7 Habits of Lucky Entrepreneurs

The post 7 Habits of Lucky Entrepreneurs appeared first on ProBlogger. This post is based on episode 45 of the ProBlogger podcast. How many times have you heard or read about an entrepreneur’s latest opportunity and thought, How lucky were they? And yes, in some...

How to Create a Process That Produces Consistent Results

Picture this. You’re famous for your pasta sauce, yet it’s become so popular that you simply can’t produce enough. So, you hire a team of chefs to help you scale production. But every batch of sauce tastes different, even though everyone uses the same ingredients....

How Your Digital Marketing Strategy Build’s Your Brand

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It's how you build the brand that your customers trust and engage with.  You need to...

How to Get More Subscribers, Followers and Connections P

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger.     Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

4 COVID-19 mobile app trends every small business owner needs to know

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...

Your Social Media Focus Should Be Building Your Brand

Build Your Brand Using Social Media   Branding is at the very core of everything you do to build your business.  You’re building your BRAND.  No matter how or where you spread the word about your business, your focus should be on creating a targeted brand image...

How to Make Your Customers Love You in Six Easy Steps

Six Ways to Make Your Customers Love You What if the worst thing a customer ever said about you was, “I love you!”?  Even if on your worst day, you’re still so good that they love you!  Are you that good?  Do your customers love you even when there’s a...

How to Get More Comments on Facebook by Asking Questions

How Asking Questions on Facebook Gets More Comments   As a business owner, I hope you have made the choice to build a Facebook presence for your business.  It makes sense if you want to reach your target audience, engaging them and making a lasting connection....

The Pros and Cons of Having Multiple Blogs

The post The Pros and Cons of Having Multiple Blogs appeared first on ProBlogger. This post is based on episode 188 of the ProBlogger podcast As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a...

How the WAVE Tool Enhances Your Web Accessibility

What is WAVE, and How Can it Help You?   WebAIM, the Utah State University Web Accessibility Project has released significant updates to their WAVE suite of web accessibility testing tools. These changes make WAVE a more powerful asset in helping you test and...

How a Great Customer Experience Creates Brand Loyalty *

5 Ways to Create Customer Loyalty It's the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal...

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand's Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds' sterling brand.  For decades, its parks were a fun, wholesome place to take...

8 steps solopreneurs must do to end the year on the right foot

This information contained in this blog is provided for general information purposes only and should not be construed as an endorsement or advice from GoDaddy or legal or tax advice Always consult an attorney or tax professional regarding your specific legal or tax...

How Your Customer Service Has Become Your User Experience *

Is Your User Experience the Best it can be?   Am I Keeping Up With New Innovations? As a business owner you may ask yourself, “What is changing in customer service?”  It's a rhetorical question, but one that is always on your mind.  What could you be...

How to effectively Interview web pros before hiring

Make no mistake about it: whether you’re a new or seasoned web pro, prospective clients want to interview you. Maybe they were referred, or possibly they found your website. Perhaps they already think they want to work with you. But it’s often the in-person interview...

How to promote your blog on social media

Whether you’re blogging for business or blogging as a hobby that you hope to one day turn into a business, odds are you work really hard on the posts you create. When you put all those hours and energy into writing and working to promote your blog posts, there are few...

Five Easy Ways You Can Say Thank You to Your Customers P

Your Gift Should not be to Satisfy the Valentine Obligation   Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift.  Often these are sent out of a feeling of obligation.  I know a few people that if they don’t get their spouse some...

Why Your Business Needs a Proactive User Experience

Your Customer Service Can't Just be Reactive Now that more interactions between customers and companies are taking place in public forums, being proactive has become increasingly important.  Today business has to contend with customer reviews coming via...

Build and use your ideal customer profile and personas

One of the first questions that a marketing or business consultant will ask you is, “What is your target market? Have you developed an ideal customer profile? Who are your personas?” If you haven’t defined them yet, you’ll probably hop to Google to figure it out. But...

How to write winning award submissions P

Winning awards for your positive impact is an important part of running a Big Why business – and to do that, you need to know how to write winning award submissions! Not all Big Why business founders realise this – but you can (and should!) nominate yourself for...

Do You Know Why You Must be Batteries Included?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter ARE BATTERIES INCLUDED                         “There are two kinds of people: Batteries...

11 Quick Tips for Writing Compelling Blog Posts P

To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also including links to further reading. These are tips you can keep coming back to in future...

How to sell anywhere, tips for selling digitally

  Within the retail world, businesses are divided into two categories: brick-and-mortar or ecommerce. Due to the rapid changes occurring within the retail sector due to evolving consumer habits, the lines between these types of businesses are beginning to blur....

Is Your Company Customer Focused or Operations Focused *

Is Your Business, Customer or Operations Focused?     Give Your Customer's a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the...

Everything you need to know about domain names P

  This post was originally published on April 11, 2019, and was updated on April 26, 2021. Your domain name has become as important as your brand name in recent years. And, with buying behavior shifting online in response to COVID-19, that trend isn’t going to...

6 Ways for You Ensure Your Landing Page Success

Limited Budgets Hamper Small Businesses   It’s just a given that small businesses have limited resources for their marketing budgets.  Because of this their limited funds as well as their time and other resources, must be used judiciously. Two of the most common...

How to avoid cyberscams during the COVID-19 pandemic

This article originally published on GoDaddy’s OpenWeStand.org website. The COVID-19 pandemic closed thousands of businesses, left millions without work, and brought about fear and uncertainty unlike anything many of us have ever experienced. Unfortunately, it’s...

7 Tips to make your marketing easier in 2021

Marketing your business rarely comes easily. There’s always room for improvement and new things to learn. But that doesn’t mean that you can’t make marketing a little easier on yourself for 2021. Let’s talk about seven ways to make marketing in 2021 easier — including...

How to Create Brand Recognition Using Social Media Images

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

8 ways to get more product reviews *

  This post was originally published on Aug. 2, 2019, and was updated on April 14, 2021. If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews. Reviews are essential...

7 pricing strategies to help you make a profit *

  This article was originally published on May 27, 2019, and updated on April 28, 2021. Knowing how to price products might seem simple, like just another task to accomplish for a business owner in the development phase. However, pricing a product is more than...

Do You Want Your Customers to Tell Your Amazing Story?

Wouldn't it be Great for Customers to Tell Your Story   In the past, I’ve written about “Telling Your Story.”  I feel that The idea is that you look to create the “legendary” type of stories that come from your employees and set the bar for the...

10 ways to improve a podcast website for you or your clients

Are you building or maintaining a podcast website for you or one of your clients? With more than a million shows and 30 million episodes, podcasts have become a favorite for content consumers. If you haven’t built a podcast website yet, you’re bound to at some point....

What Effect Can One Person Have to Make the World Green? *

What can One Person do to Make a Difference?   We all have to accept one basic truth.  A lot of the actions and behaviors that we take in our lives add greenhouse gases to the atmosphere.  But it's not entirely our fault.  How we live today has...

How to Build Your Content Experiences in 5 Easy Steps *

Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and target accounts...

How To Write Killer Blog Headlines That Benefit Your Readers P

It’s Hard to Define a Good Blog Headline   It’s not easy to define what makes a good blog headline.  However, you know it when you see it, because it grabs your attention.  Your blog headline has to grab your audiences attention.  The competition for your content...

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

How You Can Turn Your Blog Posts Into Landing Pages *

Can Your Blog Post Act as a Landing Page What is a Landing Page?   There are two types of landing pages in common use, reference landing pages and transactional landing pages.  Both types are useful, however it is the transactional landing page which...

How to Build Your Content Experiences in 5 Easy Steps

Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and...

3 Must Know Pinterest Tips for Bloggers and Brands *

Pinterest can be a difficult platform for business owners and bloggers to understand. Do you wonder if you can use Pinterest to build your brand, make money and build your email list? The good news is that Pinterest can help you acheive your goals.  Pinterest can help...

Why do Your Customers do Business with You?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter Ten Reasons Why Customers Choose to do Business with You         “People don’t buy what you do; they buy why you do it.” That quote...

How and why to host virtual parties for ecommerce businesses

Like any business, the key to success in selling your products in an ecommerce business is building relationships. If you have been looking for a way to connect with more customers, it might be a good idea to host virtual parties to generate interest and excitement in...

Make Your Customer Bill of Rights Your Customer Experience *

Why You Need a Customer Bill of Rights Your company "Creed" is a brand promise that is simple, concise and easily understood by both employees and customers.  A Brand Promise lays out generally what customers can expect when they deal with your...

13 Tips for Building Authority and Influence

The post 13 Tips for Building Authority and Influence appeared first on ProBlogger. This blog post is based on episode 235 of the ProBlogger podcast. Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then use that content to...

You Need to Know How Texts Will Improve Your User Experience

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our...

8 powerful organizations for women in business

This post was originally published on March 9, 2017  and was updated on Aug. 25, 2020. No woman is an island. You might have gone into business on your own, but that’s no reason to isolate yourself. I’m not suggesting you start hiring (especially if your business is...

Did You Know, Google Maps Finds Wheelchair Accessible Places

Find wheelchair accessible places using Google Maps Imagine being able to “know before you go” whether a destination is wheelchair accessible, just as effortlessly as looking up the address. In recognition of Global Accessibility Awareness Day, we’re announcing a new...

How to Develop Your Successful Digital Marketing Strategy *

What's Your Digital Marketing Strategy?   Don't be Afraid, Digital Marketing Doesn't Bite!  I Promise.   Digital Marketing Strategy, three words that strike fear into a lot of small business owners.  It may be difficult, deciding what needs to be done to...

You Need to Know How Using Social Media Has Changed

Social Media Changes You Need to Make in a Coronavirus World   The Pandemic has turned our world upside down.  It's already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We're all asking many questions.  How can we stay...

What is a break-even analysis?

If you run a business of any kind, it’s important to understand the relationship between business expenses and revenue. When planning out any kind of business investment, it’s a good idea to map out the costs and expected business results and conduct a break-even...

How Your Slow Blog Page Speed Loses You Visitors and Money *

Unleash Your Blog's Page Speed   Your page load speed needs to be a rocket ride, so fast that your visitors feel like they're hanging onto the handlebars.  We all wonder?  Are my pages loading too slowly?  Is my site's page loading speed affecting search traffic?...

Top-notch shipping tips for your online store

This post was originally published on Aug. 28, 2015, and was updated on Dec. 4, 2020. With a global pandemic causing massive disruption to brick-and-mortar businesses, many entrepreneurs are getting an emergency crash course in ecommerce. Along with that ecommerce...

Build a strong and innovative business with a .tech domain name

The digitalization of commerce has allowed many innovative entrepreneurs with great ideas to build their dream businesses. And, a fantastic way to highlight a forward-thinking digital company is by utilizing a .tech domain name. Stand out online with a .tech domain...

How to Build Your Online Brand Reputation and Credibility P

How to Manage Your Online Reputation   What is reputation management?  Reputation management is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to...

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII)...

How to Get Started With Digital Transformation in Education

Technology has played a critical role in education. Teachers can supplement instructional materials with videos and students can connect online for remote learning. However, many institutions are still bogged down by manual processes. Examples include student...

Benefits of professional email for your business

This post was originally published on Feb. 28, 2018, and was updated on August 6th, 2020. How important is it to implement professional email for your business? Well, think about how much time people send in their inbox: an average of 13 hours per week, according to a...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement?   Do you keep text and image updates separate in your content?  Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual content with...

How to incorporate a business

Eureka! You have a unique idea for an endeavor that you’re passionate about or believe can meet the needs of many consumers. You have collected feedback and tested out this great idea. But before you can bring your idea to life, you need to know how to incorporate it...

How to publish your posts directly to Instagram P

When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and...

Ensure That Sustainability is Part of Your Business Plan *

Inject Sustainability into Your Business Plan   Sustainability Can’t be an Add-on Sustainability can't be an add-on or simply tacked onto your companies business plan.  It needs to be infused into the core of your companies culture and central your the companies...

Meta tags and the head section matter to your website P

This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019 and April 5, 2021. One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of the webpage that tell Google and other...

How to Create More Anticipation on Your Blog

Here are a Few More Ways to Create Anticipation on Your Blog   Over the last couple of weeks I’ve been writing about how you can grow the numbers of subscribers to your blog.  Lets take a quick look back:   Four days ago I revealed how I build my...

5 best WordPress plugins for selling digital courses

With a pandemic currently disrupting in-person learning and conference events, digital learning has taken a center stage. And with over 455 million websites using WordPress, many educators are looking to leverage their existing WordPress sites for digital learning....

10 strategies to sell excess inventory

They say you can’t have too much of a good thing. But when you have excess inventory that you can’t seem to sell, you’ll probably beg to differ. One of the most important (and challenging) duties of small business ownership is effectively managing inventory. Managing...

The Hottest Green Trend is Sustainable Business Practices *

Embrace Sustainable Business Practices In a dramatic shift, the fastest growing environmental issue today is sustainable business practices.  While many issues are politically charged, including environmental matters, a major shift in public opinion is...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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