IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

How to create the Pinterest boards your business needs *

3 Parts of Pinterest boards We need to discuss the 3 main parts of every Pinterest board.   Pinterest Board Title.   Select a title that is search friendly by typing your suggested title into the Pinterest search box. If people are already searching those...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

5 key areas to cover in a business plan’s financial projections

Drafting the financial projections within a business plan takes a bit of time and data referral to properly detail information as it pertains to your startup’s finances. Are you unfamiliar with what it means to cover your business plan’s financial projections? We’re...

How to Drive Traffic to Your Blog in 8 Easy Steps

Do You Want People Linking to Your Blog Post?   Let me give you a tip for getting more people to link to your blog.  Write lists!  There's no denying the fact that most people like and even use lists in our everyday lives.  Most of us have a shopping...

3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Will Talk About Your Business, While 1 Type Never Will   Have you ever wondered why some companies consistently earn free publicity from customers who gush about them?  While many brands exist in relative obscurity wishing that...

5 Easy Steps to Make Your Content Marketing Better

Great Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and target...

Optimize Your Content for Googles Featured Snippet Box

How to Optimize Your Content for Google's Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google's search engine results pages (SERPs).  Usually when a question-based query is being searched for.  The snippet displays content from...

Honesty is an Amazing Skill Worth Mastering P

It Was the Right Thing to Do   Customer Service is something most companies pay a lot of attention to.  When it comes to taking care of customers, sometimes people go a little further than expected.   When asked why, their response is often to say, “It was the...

CSAM: A good month to discuss website security with clients

Cybersecurity Awareness Month isn’t a marketing gambit. Now in its 17th year, CSAM is a collab between government agencies and industry leaders, created to raise awareness and provide resources to further a safer internet. People like web designers and developers...

5 marketing lessons from businesses thriving during COVID-19

The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA),...

3 Tips to Improve Your Blog Post Google Search Rankings

Improve Your Blog Post Search Ranking   Optimizing your blog post to rank high in search engines used to be pretty straightforward.  You just selected your keyword and used it in the title and a few more times in your article.  If you picked the right...

How to do Great Business Prospecting on Linkedin

LinkedIn is a Prospecting Goldmine   LinkedIn is a gold mine of prospect information for sales and outreach, but the platform is so vast, it can be hard to know where to begin. It can also be daunting if you prefer a low-key approach and don’t want to...

When You Need to Add a Newsletter to Your Blog

Why You Need to Add a Newsletter to Your Blog   A friend recently asked me – “How did you decide when to start publishing your newsletter?” There are many different opinions about why you should publish a newsletter for your blog subscribers.  People...

How to Build Stronger Business Relationships in 5 Easy Steps

You See How to Build Stronger Business Network Relationships Networking, some people hate it, and some people love it.  We can agree that networking is one of the most important business skills that you need to develop.Let's look at a strong testimonial...

Your Business Success Story is Embracing Sustainability

Your Business Has a Sustainability Role   It’s become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are...

Four policy pillars that encourage online micro-businesses

As the U.S. rides out the COVID-19 pandemic’s economic storm, one often overlooked group has emerged as critical ballast for local communities: online micro-businesses. As stay-at-home orders crippled economies, 44% of these micro-businesses moved more of their...

You Need to Know What Your Blog Reader’s Want

You Have to Consider What Your Readers Need   We all write our blog posts, hoping to attract visitors who will find them helpful and informative.  How we choose what we write about has to take into consideration what our reader's need and how we can provide them...

7 small business network security tips

This post was originally published on Oct. 19, 2018, and was updated on Oct. 27, 2020. Have you ever had your email or social media hacked? It’s upsetting, and the results can be devastating, both personally and professionally. That’s why I’ve put together these small...

5 Procurement Best Practices to Streamline Purchasing

Do you need to streamline procurement in your organization? Are you wondering what best practices would help you improve purchasing processes further? Well, I can only imagine the weight on your shoulders. Your company needs to source goods and services to deliver...

Optimize Your Social Media For More Traffic and Engagement *

In past posts I’ve been talking a lot about email lists.  How to grow them, incentives you can use to grow them, and even how to take advantage of them using autoresponders. But this week I want to talk about social media, and how you can use it to get even more...

Honesty is an Amazing Skill Worth Mastering

It Was the Right Thing to Do   Customer Service is something most companies pay a lot of attention to.  When it comes to taking care of customers, sometimes people go a little further than expected.   When asked why, their response is often to say,...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement?   Do you keep text and image updates separate in your content?  Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual content with...

Essential tech to grow your ecommerce business

Consumers’ shopping habits have transformed over the years, with more shoppers going online to buy. And even with an uncertain economy, opportunities to grow your ecommerce business continue to abound. Figures from eMarketer show online sales will exceed $700 billion...

How to Create a Process That Produces Consistent Results P

Picture this. You’re famous for your pasta sauce, yet it’s become so popular that you simply can’t produce enough. So, you hire a team of chefs to help you scale production. But every batch of sauce tastes different, even though everyone uses the same ingredients....

How to Grow Your Blog with Viral Content

How to Promote and Grow Your Blog   Recently, I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again. I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that...

The best free WooCommerce extensions and plugins

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium...

Five Easy Ways You Can Say Thank You to Your Customers

Your Gift Should not be to Satisfy the Valentine Obligation Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift.  Often these are sent out of a feeling of obligation.  I know a few people that if they don’t get their spouse...

Ensure That Sustainability is Part of Your Business Plan *

Inject Sustainability into Your Business Plan   Sustainability Can’t be an Add-on Sustainability can't be an add-on or simply tacked onto your companies business plan.  It needs to be infused into the core of your companies culture and central your the companies...

You Need to Know How to Deliver Amazing Customer Service

Your Customer is Important and First Experiences Matter   I recently read the book, What's the Secret: To Providing a World-Class Customer Experience by John DiJulius.  It's a terrific book and catalogues his experiences while working for such...

How to Promote Your Blog Using Facebook, A Quick Guide

Facebook – The Most Popular Social Network   Facebook is the premiere global social network and ranks number one  among the most popular social networks worldwide.  With 2.3 billion users worldwide, Facebook logs over 7.2 billion page visits every...

How to Get More Subscribers, Followers and Connections

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger.     Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

10 sites to bookmark on National Reading Day

Happy National Reading Day, y’all! While today is semi-officially reserved for encouraging schoolkids to read, don’t look past the opportunity for us to nurture our inner child. And there’s no better way to do that than by focusing on growth — professional growth,...

Why You Need to Make ‘Starting’ a Mindset

The post Why You Need to Make ‘Starting’ a Mindset appeared first on ProBlogger. This post is based on episode 88 of the ProBlogger podcast. Whereabouts are you on your blogging journey? You may be the very beginning of your journey, and getting ready to create your...

How to Create Your Social Media Visuals Without a Designer *

Create Eye-Catching Social Media Visuals Without a Designer Do you use visuals in your social media?  Would you like to have tools and tips to help you create images?  Discover how to you can create great social media visuals when you’re not a designer....

Grow Your Email Subscriber List Using Opt-In Incentive’s *

One of the tips I suggest is to offer your readers some kind of incentive for them to subscribe.  This is commonly known as an ‘opt-in’ or a ‘lead magnet’.  Let's talk about the kinds of things you can offer as an opt-in. Why you need an opt-in Obviously, having an...

How Does Keyword Intent Drive Your Visitor Searches? *

Learn How Keyword Intent Can Boost Your Conversion Rate   What is Keyword Intent?   Keyword intent is a representation of the user’s purpose for the search.  It’s what we think the user is likely to do during a search since we can't be sure.  Keyword...

5 ways to communicate with customers about COVID safety

This article originally published on GoDaddy’s OpenWeStand.org website. As a small business owner, you likely had to change several aspects of your operations because of COVID-19. From protecting your employees to enforcing social distancing, 2020 has been a learning...

From The Hill: America’s hidden resilience factor

GoDaddy and The Hill hosted an event on Tuesday, September 15 about microbusinesses and their impact on the U.S. economy. GoDaddy’s CEO, Aman Bhutani, opened the event by sharing data that illustrates the impact microbusinesses make on local economies throughout...

The Complete Guide to Website SSL Certificates

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous...

8 Steps to Ensure Your Emails Land in Gmail P

How to Ensure Your Emails Land in Gmail’s Main Inbox   You’ve wasted all your efforts if your marketing emails don’t land in their Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are spam...

How to Grow Your Community Using Social Media

Why it's Important to Build Your Community   To begin let’s define what community means today.  “A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use.”   What are your companies...

How to Promote Your Amazing Blog Using Networking

Let's Turn Our Attention to Networking for Blog Promotion   What is Networking?  A quick online search found the following definition which I feel is pretty appropriate.  Networking is "the action or process of interacting with others to exchange...

How to Create a Sense of Anticipation on Your Blog

Creating Anticipation is How You Get More Blog Subscribers   Creating a sense of anticipation on your blog is an important element in getting people to subscribe to it.  I've found that people subscribe to blogs that they think will enhance their...

13 Tips for Building Authority and Influence

The post 13 Tips for Building Authority and Influence appeared first on ProBlogger. This blog post is based on episode 235 of the ProBlogger podcast. Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then use that content to...

Create a great content marketing strategy in 7 easy steps *

We are often asked how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing...

How and why to host virtual parties for ecommerce businesses

Like any business, the key to success in selling your products in an ecommerce business is building relationships. If you have been looking for a way to connect with more customers, it might be a good idea to host virtual parties to generate interest and excitement in...

How ‘Warming up Your Readers’ Helped One Blogger Earn More

The post How ‘Warming up Your Readers’ Helped One Blogger Earn More than $28,000 appeared first on ProBlogger. This post is based on episode 117 of the ProBlogger podcast. Over the past four weeks I’ve talked about the four stages of warming up your readers and...

Practically Green Changes Employee Behavior Via Video Games *

An Epiphany Led to Using Games for Training   Several years ago, Susan Hunt Stevens had an epiphany. "I had all these light bulbs go off in my head" about Web-based ways to help people reach their sustainability goals, the CEO of Practically...

11 Tips to Help You Post More Consistently P

When it comes to blogging, consistency is very important. It keeps readers coming back, and ultimately determines whether or not your blog becomes one of the millions of blogs that have been abandoned over the years. However, knowing you need to be consistent is one...

20+ Ways Your Business Benefits From Using Social Media *

How Can Social Media Benefit Your Business?   It’s hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more people...

8 Steps You Can Make to Ensure Your Emails Land in Gmail *

How to Ensure Your Emails Land in Gmail’s Main Inbox You've wasted all your efforts if your marketing emails don't land in theit Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are...

5 tips to build better teacher websites

Tech is becoming a big part of our daily lives. The education space is no different, and teacher websites are becoming popular bridges for communicating with students, whether you see them in a brick-and-mortar classroom or a virtual one. Whether it’s online classes,...

2021 tax calendar for small business owners

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021.  This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

Introducing Pro Product Cheat Sheets

Goodbye 2020, hello 2021! The past year was definitely a memorable one. As increasing numbers of businesses turn to online store solutions, e-commerce sales have reached record highs. And there’s no denying that this has led to astronomical growth in the website...

How you can increase your average order value

When you have an ecommerce store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store. By increasing your AOV you...

7 Tips to Help Bloggers Increase Their Productivity

The post 7 Productivity Tips for Bloggers appeared first on ProBlogger. This post is based on episode 40 of the ProBlogger podcast. Are you using your time productively? Chances are you’ve set yourself some goals as to what you’d like your blogging to be. But reaching...

You See How to Develop a Unique Selling Proposition in 5 Steps

Why You Need to Develop a Unique Selling Proposition   A unique selling proposition is a part of embracing your pricing power and becoming a business that your customers genuinely love.  A strong unique selling proposition allows you to stand apart from your...

How to successfully integrate webinars into your sales funnel

When the COVID-19 pandemic started wreaking havoc on small business owners, all I could think about was how much I wished I had more systems in place to earn additional income. If you’re anything like me, you too have been thinking a lot about how to increase your...

How to Promote Your Amazing Blog Using Great Content P

How Great Content Gives Your Blog Credibility   When it comes to blogging not all ‘great content’ is equal in drawing attention to your blog.  If you examine  your niche, you will see many high quality blog posts that are largely ignored.  Meanwhile a blog post...

How to Measure Your Email Content’s Engagement Effectiveness *

4 Ways to Measure the Effectiveness of Your Email Content   Do you need more and better leads from your content marketing?   Who doesn't?  You send your emails and wonder how effective your efforts are at engaging the recipients.  How can you finally...

Our free email templates skip the hassle of routine messages

How many hours each week do you spend emailing clients? Once recent study from CNBC suggests the average worker commits more than five hours a day to tapping away at emails. That’s a lot of time you could get back — and at GoDaddy Pro, we’re all about taking back...

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing?   It's not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

5 Procurement Best Practices to Streamline Purchasing

Do you need to streamline procurement in your organization? Are you wondering what best practices would help you improve purchasing processes further? Well, I can only imagine the weight on your shoulders. Your company needs to source goods and services to deliver...

How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

How to Create Brand Recognition Using Social Media Images

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

A quick guide to TikTok marketing for small businesses P

The one constant you can count on with social media is that it’s always changing. Just when you think one platform has managed to monopolize the space, another comes along and the landscape shifts. Right now, TikTok is emerging as one of the most popular and powerful...

How to create a customer care plan *

  What is a customer care plan? Customer care may sound similar to customer service, but the two are completely different aspects of running a successful website design or development business. Customer service refers to the support you provide your customers and...

How Your Core Values are Key to Your User Experience *

Core Values are Key to Your User Experience   I’ve been thinking a lot about “core values.”   I realized this is a concept worthy of a short article, just to get you thinking about you and your company’s core values.   Your Customer Experience Reflects Your...

How to create a holiday gift guide for your business

While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. The great thing about all of these holidays? They are...

9 Royalty Free Music Sites to Enhance Your Videos *

Royalty Free Music for Your Video Soundtracks   As your marketing grows in sophistication, it's not a huge leap to embrace video marketing to advance your brand.  Selecting the right music for your video soundtrack may seem like a huge challenge.  ...

How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience?     What Is Your Target Audience?   With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that...

How to use personalization to increase sales P

  This article was originally published on Sept. 24, 2018 and updated on April 16, 2021. Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building...

Is your tree planting scheme really green? P

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and...

Your Complete Guide to Content Search Engine Optimization *

Embrace Content Optimization This is your guide on how to optimize your content for SEO and Links.  Content marketing has already solidified its stature as a powerhouse in the digital marketing realm.  Now it's time to actually get all the help you can out...

Landing Pages Energize Your Email Lead and List Building

Landing Pages Capture Leads and Grow Your Email Lists   Capture Leads Using Diverse Landing Page Types For the purposes of online marketing, a web page which appears as a result of a web search is commonly referred to as a landing page.  You may also...

How to create your business holiday social media strategy

This article was originally published on Sept. 13, 2018. It was updated on Nov. 11, 2020. Is it just me, or do the winter holidays seem as though they get here faster and faster each year? Momma said that would happen as I got older, but that’s not really the point of...

4 Ways to Make Effective Sales Prospecting Introductions

How Can You Get Those Important Sales Prospecting Introductions? You’ve researched all there is to know about the account, including the name of the contact to connect with first. Now, it’s time to reach out to them. Where do you start?According to Harvard...

How to publish your posts directly to Instagram P

When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and...

Narrow Your Customer Gap While Widening Your Business Gap *

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were...

The Best Reason to Start a Blog in 2021 P

The world needs YOU. Right now. We find ourselves in a crazy time with COVID-19 – all that it means for us, the effect on our lives this coming year and the changes for years to come. With so many people impacted, the economy damaged and a completely new set of...

11 Ways to Improve Your Customer Feedback P

Would You Like to Improve Your Feedback?   There’s an old adage that “You can’t fix what you don’t know about”. In the digital age, customer feedback is more important than ever.  It’s exciting to see so many companies do post-purchase customer surveys.  However,...

How to Improve Your Marketing Using Social Media Analytics *

5 Social Analytics Tips to Improve Your Campaigns   If you want to make your social media marketing as profitable as possible, you need to keep close track of essential metrics. Social analytics is often the difference between a successful campaign...

How to support small businesses this holiday season

This article was originally published on GoDaddy’s OpenWeStand.org website. 2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important...

Tips for partnering with other local businesses P

This post was originally published on Nov. 29, 2016, and was updated on March 10, 2021. In the wild world of entrepreneurship, it’s easy to get caught up in the chase of customers and dollars. Everyone is ready and willing to tell you what ads you should be running or...

Finding an identity with Dynamik Endeavors

For Dynamik Endeavors founder Dominique Hart, seeing her potential came at a time when she was working for free. Dominique had eagerly thrown herself into an unpaid advertising internship and some volunteering, putting in max effort but not seeing much beyond the...

How to Get More Subscribers, Followers and Connections P

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger.     Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

How Your Digital Marketing Strategy Build’s Your Brand

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It's how you build the brand that your customers trust and engage with.  You need to...

8 Reasons Why You Should Add a Newsletter to Your Blog

How Can a Newsletter Grow Your Blog Community?   When thinking about using a newsletter to build my email list for marketing there are many questions I asked myself about it's effectiveness. My questions about newsletters as a viable medium for marketing include:...

How to support local businesses in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Small businesses across the country have been drastically impacted by the COVID-19 pandemic. According to the U.S. Chamber of Commerce Small Business Coronavirus Impact Poll, 70% of small...

14 questions to ask before designing your web site P

There was a time, early in my freelance days, when I gleefully accepted any client who came a-knockin’ at my door — no client screening or preliminary fact-finding recon necessary. However, I quickly learned that it pays to be selective, and moved to using a rigorous...

20 tips to grow a global business

From choosing the right market to having a payment plan in place, this is your cheat sheet to growing a global business. If I had a dollar for every time someone asked me what it takes to go global, I’d be one rich woman. It’s not one thing that propels you to...

How Much Do Your Customers Trust You?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter   Do Your Customers Trust You This Much? Some of you may or may not know that I perform magic. Not real magic. When I was a kid I did birthday party...

Engage Your Visitors by Selecting the Best Blog Category *

How to Choose Categories for Your Blog   What are Blog Categories?   Blog Categories are used to sort and group content into different topics sections.  A blog publishing content on a variety of topics can divide their website into sections using...

How to Choose the Right Social Management Tools for You

Choosing Your Social Media Management Tools   With the phenomonal growth of recent years it's not surprising how important Social Media engagement has become.  Social media offers the most effective way to reach a large and receptive audience.  The guidelines...

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.”...

1st Step to Beating Writer’s Block: Finding out Why You’re Stuck

The post First Step to Beating Writer’s Block: Finding out Why You’re Stuck appeared first on ProBlogger. This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few...

How Twitter Can Help You Promote Your Blog

How Your Tweets Quickly Tell Your Amazing Story Twitter, the short messaging service is the second largest social media network, ranking just behind Facebook.  Over 330 million people use Twitter regularly with over 930 million Tweets every day.Twitter...

7 Ways to Trigger Buying Decisions in Your Customers Brain *

What Effect Does Persuasion Have on Your Messages?   It's hard to imagine the billions of dollars are wasted on ads that don't grab attention or motivate people to act?  We have always tried to influence others, with advertising being the modern...

How Influencers Can Help You Crush Your Competition? *

Stay Competitive in the Growing World of Influencer Marketing   It seems as if Influencer Marketing is everywhere.  Just this week, I read and commented on two pieces about Influencer Marketing.  One of these from Jeff Epstein was called "How to Stay...

How to Avoid the 21 Mistakes Most Bloggers Make

The post 21 Mistakes Bloggers Make (and How to Avoid Making Them Yourself) appeared first on ProBlogger. This post is based on episode 46 of the ProBlogger podcast. When people interview me about blogging, I’m often asked about mistakes I’ve either made myself or seen...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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