by Ashley Grant | Social Media
This article was originally published on Feb. 14, 2018, and updated on March 17, 2021. Whether you want to start a business, are planning on becoming a social media influencer, or just hope to have a really nifty social media handle, you should grab your coveted name...
by Sarah Milbrath | Social Media
Social media is one of the most important tools in a small business owner’s toolbox. In addition to having a social presence, regularly posting to keep customers engaged is effective in spreading organic word-of-mouth — but making sure those same posts get maximum...
by Sarah Milbrath | Social Media
When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and...
by Stacey Hartman | Social Media
As we start 2021, ecommerce is leading the way this year, as the pandemic continues to boost online shopping. Ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. Record-breaking online shopping is expected to continue...
by International Associations | Social Media
If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...
by International Associations | Social Media
What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity. Doing this increases the search awareness of a product, service brand or event. This raises it’s potential exposure in...
